AccVerify Report for http://www.csustan.edu/market/williams/Your%20Career%20in%20Marketing%20-%20Jan%2006.htm

**Verification Checklist**
Checkpoints	Passed
508 Standards, Section 1194.22	Yes	No	Other
A. 508 Standards, Section 1194.22, (a) A text equivalent for every non-text element shall be provided (e.g., via "alt", "longdesc", or in element content). Rule: 1.1.1 - All IMG elements are required to contain either the alt or the longdesc attribute. Failure - IMG Element at Line: 1379, Column: 77 Failure - IMG Element at Line: 1386, Column: 35 Rule: 1.1.2 - All INPUT elements are required to contain the alt attribute or use a LABEL. No INPUT Elements found within document. Rule: 1.1.3 - All OBJECT elements are required to contain element content. No OBJECT elements found in document body. Rule: 1.1.4 - All APPLET elements are required to contain both element content and the alt attribute. No APPLET elements found in document body. Rule: 1.1.6 - All IFRAME elements are required to contain element content. No IFRAME elements found in document body. Rule: 1.1.7 - All Anchor elements found within MAP elements are required to contain the alt attribute. No MAP elements found in document body. Rule: 1.1.8 - All AREA elements are required to contain the alt attribute. No AREA elements found in document body. Rule: 1.1.9 - When EMBED Elements are used, the NOEMBED element is required in the document. No EMBED elements found in document body.		No
B. 508 Standards, Section 1194.22, (b) Equivalent alternatives for any multimedia presentation shall be synchronized with the presentation. Rule: 1.4.1 - Identify all OBJECT Elements that have a multimedia MIME type as the type attribute value. No OBJECT elements found in document body. Rule: 1.4.2 - Identify all OBJECT Elements that have a 'data' attribute value with a multimedia file extension. No OBJECT elements found in document body. Rule: 1.4.3 - Identify all EMBED Elements that have a 'src' attribute value with a multimedia file extension. No EMBED elements found in document body.			N/A
C. 508 Standards, Section 1194.22, (c) Web pages shall be designed so that all information conveyed with color is also available without color, for example from context or markup.
D. 508 Standards, Section 1194.22, (d) Documents shall be organized so they are readable without requiring an associated style sheet. Note: Document uses external stylesheets, inline style information, or header style information.
E. 508 Standards, Section 1194.22, (e) Redundant text links shall be provided for each active region of a server-side image map. Rule: 1.2.1 - Locate any IMG element that contains the 'ismap' attribute. No IMG elements found in document body that contain the 'ismap' attribute. Rule: 1.2.2 - Locate any INPUT element that contains the 'ismap' attribute. No INPUT elements found in document body.			N/A
F. 508 Standards, Section 1194.22, (f) Client-side image maps shall be provided instead of server-side image maps except where the regions cannot be defined with an available geometric shape. Rule: 9.1.1 - No IMG element should contain the 'ismap' attribute. No server-side image map IMG elements found in document body. Rule: 9.1.2 - No INPUT element should contain the 'ismap' attribute. No INPUT elements found in document body.			N/A
G. 508 Standards, Section 1194.22, (g) Row and column headers shall be identified for data tables. Rule: 5.1.1 - Identify all Data TABLE elements. Note: Data TABLE Element found at Line: 376, Column: 1. Note: Data TABLE Element found at Line: 1459, Column: 1. Note: Data TABLE Element found at Line: 1826, Column: 1. Note: Data TABLE Element found at Line: 5302, Column: 1. Note: Data TABLE Element found at Line: 5999, Column: 1.
H. 508 Standards, Section 1194.22, (h) Markup shall be used to associate data cells and header cells for data tables that have two or more logical levels of row or column headers. Rule: 5.2.1 - Identify all Data TABLE elements. Note: Data TABLE Element found at Line: 376, Column: 1. Note: Data TABLE Element found at Line: 1459, Column: 1. Note: Data TABLE Element found at Line: 1826, Column: 1. Note: Data TABLE Element found at Line: 5302, Column: 1. Note: Data TABLE Element found at Line: 5999, Column: 1.
I. 508 Standards, Section 1194.22, (i) Frames shall be titled with text that facilitates frame identification and navigation. Document is not a FRAMESET Page.			N/A
J. 508 Standards, Section 1194.22, (j) Pages shall be designed to avoid causing the screen to flicker with a frequency greater than 2 Hz and lower than 55 Hz. Rule: 7.1.1 - Documents are required not to contain the BLINK element. No BLINK elements found in document body. Rule: 7.1.2 - Documents are required not to contain the MARQUEE element. No MARQUEE elements found in document body.	Yes
K. 508 Standards, Section 1194.22, (k) A text-only page, with equivalent information or functionality, shall be provided to make a web site comply with the provisions of this part, when compliance cannot be accomplished in any other way. The content of the text-only page shall be updated whenever the primary page changes.
(k) Option A - Check for the string 'Text Version' within the document.			N/V
(k) Option B - Check for a Global Text Version Link within the document.			N/V
(k) Option C - Check for an Accessibility Policy Link within the document.			N/V
L. 508 Standards, Section 1194.22, (l) When pages utilize scripting languages to display content, or to create interface elements, the information provided by the script shall be identified with functional text that can be read by assistive technology. Rule: 6.3.1 - Anchor elements are required not to use javascript for the link target when the NOSCRIPT element is not present in the document. These elements will not cause a failure of the checkpoint if the NOSCRIPT element is found, however, they will be identified. No Anchor elements that use javascript for the link target were found in document body. Rule: 6.3.2 - AREA elements are required not to use javascript for the link target when the NOSCRIPT element is not present in the document. These elements will not cause a failure of the checkpoint if the NOSCRIPT element is found, however, they will be identified. No AREA Elements found in document body. Rule: 6.3.3 - Locate elements that use HTML event handlers. Note: This rule has not been selected to be verified for this checkpoint. Rule: 6.3.4 - When SCRIPT Elements are used, the NOSCRIPT element is required in the document. No SCRIPT elements found in document.	Yes
M. 508 Standards, Section 1194.22, (m) When a web page requires that an applet, plug-in or other application be present on the client system to interpret page content, the page must provide a link to a plug-in or applet that complies with §1194.21(a) through (l). Rule: 6.3.5 - All OBJECT elements are required to contain element content. No OBJECT elements found in document body. Rule: 6.3.6 - All APPLET elements are required to contain both element content and the alt attribute. No APPLET elements found in document body. Rule: 6.3.7 - When EMBED Elements are used, the NOEMBED element is required in the document. No EMBED elements found in document body. Rule: 6.3.8 - All pages that have links to files that require a special reader or plug-in are required to contain the specified text indicating a link to the reader or plug-in. Note: This rule has not been selected to be verified for this checkpoint.	Yes
N. 508 Standards, Section 1194.22, (n) When electronic forms are designed to be completed on-line, the form shall allow people using assistive technology to access the information, field elements, and functionality required for completion and submission of the form, including all directions and cues. Rule: (n).1 - Ensure form controls are accessible for use with assistive technology. Note: This rule has not been selected to be verified for this checkpoint.			N/A
O. 508 Standards, Section 1194.22, (o) A method shall be provided that permits users to skip repetitive navigation links. Rule: (o).1 - All pages are required to contain a bookmark link to skip navigation that has the specified text in either the link text or the 'title' attribute value. Skip Navigation Text: Note: This rule has not been selected to be verified for this checkpoint.
P. 508 Standards, Section 1194.22, (p) When a timed response is required, the user shall be alerted and given sufficient time to indicate more time is required.

Checkpoint Result Legend: Yes = Passed Automated Verification, No = Failed Automated Verification, Warning = Failed Automated Verification, however, configured not to cause page to fail (Priority 2 or 3 only), N/V = Not selected for verification, N/A = No related elements were found in document (Visual only), No Value = Visual Checkpoint

Source Listing

1: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> 2: <html xmlns:v="urn:schemas-microsoft-com:vml" 3: xmlns:o="urn:schemas-microsoft-com:office:office" 4: xmlns:w="urn:schemas-microsoft-com:office:word" 5: xmlns:dt="uuid:C2F41010-65B3-11d1-A29F-00AA00C14882" 6: xmlns="http://www.w3.org/TR/REC-html40"> 7: 8: <head> 9: <meta http-equiv=Content-Type content="text/html; charset=windows-1252"> 10: <meta name=ProgId content=Word.Document> 11: <meta name=Generator content="Microsoft Word 9"> 12: <meta name=Originator content="Microsoft Word 9"> 13: <link rel=File-List 14: href="./Your%20Career%20in%20Marketing%20-%20Jan%2006_files/filelist.xml"> 15: <link rel=Edit-Time-Data 16: href="./Your%20Career%20in%20Marketing%20-%20Jan%2006_files/editdata.mso"> 17:  25: <title>YOUR CAREER IN MARKETING</title> 26:  78: <style> 79:  308: </style> 309:  316: </head> 317: 318: <body lang=EN-US link=blue vlink=purple style='tab-interval:0in'> 319: 320: <div class=Section1> 321: 322: YOUR CAREER IN MARKETING<o:p></o:p> 327: 328: (January 2006)<o:p></o:p> 330: 331: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 333: 334: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 336: 337: <p class=DefaultText align=center style='margin-top:0in;margin-right:73.8pt; 338: margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-align:center; 339: tab-stops:.5in 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in'>There’s a 341: Place for You in Marketing!<o:p></o:p> 343: 344: <p class=DefaultText style='margin-top:0in;margin-right:73.8pt;margin-bottom: 345: 0in;margin-left:1.0in;margin-bottom:.0001pt;tab-stops:.5in 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in'> <o:p></o:p> 347: 348:  Why pursue a career in 350: marketing? One good reason is the 351: unusually large variety of job opportunities available (Please see Table 352: 1 on the next page). Marketing is a 353: broad field offering many different career paths - from advertising, 354: selling, marketing research, and developing web sites on the Internet. In addition, continual expansion and ongoing 356: changes in the global marketing environment are opening more opportunities for 357: marketing jobs here and in other countries. 358: And if you enjoy customer contact - with consumers or with businesses - 359: a job in marketing is the place for you!<o:p></o:p> 360: 361: <p class=DefaultText style='margin-top:0in;margin-right:74.15pt;margin-bottom: 362: 0in;margin-left:1.0in;margin-bottom:.0001pt;text-align:justify;tab-stops:.5in 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in'> <o:p></o:p> 364: 365: Important links regarding positions 368: in marketing: <o:p></o:p> 369: 370: <p class=DefaultText style='margin-top:0in;margin-right:74.15pt;margin-bottom: 371: 0in;margin-left:4.5pt;margin-bottom:.0001pt;tab-stops:0in .5in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in'> <o:p></o:p> 373: 374: <div align=center> 375: 376: <table border=1 cellspacing=0 cellpadding=0 width=605 style='width:453.95pt; 377: margin-left:4.5pt;border-collapse:collapse;border:none;mso-border-alt:solid windowtext .5pt; 378: mso-padding-alt:0in 5.4pt 0in 5.4pt'> 379: <tr> 380: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 381: padding:0in 5.4pt 0in 5.4pt'> 382: <a 384: href="http://www.careers-in-marketing.com/">http://www.careers-in-marketing.com/</a><o:p></o:p> 385: </td> 386: </tr> 387: <tr> 388: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 389: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 390: <a 392: href="http://marketing.about.com/od/careersinmarketing/">http://marketing.about.com/od/careersinmarketing/</a><o:p></o:p> 393: </td> 394: </tr> 395: <tr> 396: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 397: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 398: <a 400: href="http://marketing.about.com/cs/marketingjobs/l/blcareerprofils.htm">http://marketing.about.com/cs/marketingjobs/l/blcareerprofils.htm</a><o:p></o:p> 401: </td> 402: </tr> 403: <tr> 404: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 405: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 406: <a 408: href="http://www.marshall.usc.edu/web/marketing.cfm?doc_id=2890">http://www.marshall.usc.edu/web/marketing.cfm?doc_id=2890</a><o:p></o:p> 409: </td> 410: </tr> 411: <tr> 412: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 413: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 414: <a 416: href="http://www.swlearning.com/web_resources/careers_marketing.htm">http://www.swlearning.com/web_resources/careers_marketing.htm</a><o:p></o:p> 417: </td> 418: </tr> 419: <tr> 420: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 421: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 422: <a 424: href="http://www.marketingjobs.com/">http://www.marketingjobs.com/</a><o:p></o:p> 425: </td> 426: </tr> 427: <tr> 428: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 429: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 430: <a 432: href="http://www.salary.com/careers/layouthtmls/crel_narrowbrief_SM04.html">http://www.salary.com/careers/layouthtmls/crel_narrowbrief_SM04.html</a><o:p></o:p> 433: </td> 434: </tr> 435: <tr> 436: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 437: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 438: <a 440: href="http://www.marketingpower.com/webcast-search.php?Cat=8">http://www.marketingpower.com/webcast-search.php?Cat=8</a><o:p></o:p> 441: </td> 442: </tr> 443: <tr> 444: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 445: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 446: <a 448: href="http://marketing.jobs.topusajobs.com/">http://marketing.jobs.topusajobs.com/</a><o:p></o:p> 449: </td> 450: </tr> 451: <tr> 452: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 453: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 454: <a 456: href="http://www.indeed.com/jobs?q=marketing&sid=googSRCH1&kw=marketing+careers&gclid=CObf383g0oICFRQ3GAodFUjyYA">All 457: marketing jobs | Indeed.com</a><o:p></o:p> 458: </td> 459: </tr> 460: <tr> 461: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 462: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 463: <a 465: href="http://careers.beyond.com/Free/Go.asp?i1=14&g=Marketing&gclid=CP635-Hg0oICFUnuJAodDFxIIw">http://careers.beyond.com/Free/Go.asp?i1=14&g=Marketing&gclid=CP635-Hg0oICFUnuJAodDFxIIw</a><o:p></o:p> 466: </td> 467: </tr> 468: <tr> 469: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 470: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 471: <a href="http://hotjobs.yahoo.com/">http://hotjobs.yahoo.com/</a><o:p></o:p> 473: </td> 474: </tr> 475: <tr> 476: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 477: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 478: <a 480: href="http://fisher.osu.edu/fin/nonprofit.htm">http://fisher.osu.edu/fin/nonprofit.htm</a><o:p></o:p> 481: </td> 482: </tr> 483: <tr> 484: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 485: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 486: <a 488: href="http://jobmarket.nytimes.com/pages/jobs/">http://jobmarket.nytimes.com/pages/jobs/</a><o:p></o:p> 489: </td> 490: </tr> 491: <tr> 492: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 493: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 494: <a 496: href="http://www.careeroverview.com/retail-marketing-careers.html">http://www.careeroverview.com/retail-marketing-careers.html</a><o:p></o:p> 497: </td> 498: </tr> 499: <tr> 500: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 501: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 502: <a 504: href="http://www.collegegrad.com/career/marketingjob.shtml">http://www.collegegrad.com/career/marketingjob.shtml</a><o:p></o:p> 505: </td> 506: </tr> 507: <tr> 508: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 509: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 510: <a 512: href="http://www.careers.org/topic/04-13-affiliate-marketing.html">http://www.careers.org/topic/04-13-affiliate-marketing.html</a><o:p></o:p> 513: </td> 514: </tr> 515: <tr> 516: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 517: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 518: <a 520: href="http://www.careers-in-business.com/">http://www.careers-in-business.com/</a><o:p></o:p> 521: </td> 522: </tr> 523: <tr> 524: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 525: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 526: <a href="http://www.talentzoo.com/">http://www.talentzoo.com/</a><o:p></o:p> 528: </td> 529: </tr> 530: <tr> 531: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 532: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 533: <a 535: href="http://jobstar.org/index.php">http://jobstar.org/index.php</a><o:p></o:p> 536: </td> 537: </tr> 538: <tr> 539: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 540: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 541: <a 543: href="http://www.the-dma.org/jobbank/">http://www.the-dma.org/jobbank/</a><o:p></o:p> 544: </td> 545: </tr> 546: <tr> 547: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 548: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 549: <a href="http://mycareer.com.au/">http://mycareer.com.au/</a><o:p></o:p> 551: </td> 552: </tr> 553: <tr> 554: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 555: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 556: <a 558: href="http://www.vault.com/hubs/506/hubhome_506.jsp?ch_id=506">http://www.vault.com/hubs/506/hubhome_506.jsp?ch_id=506</a><o:p></o:p> 559: </td> 560: </tr> 561: <tr> 562: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 563: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 564: <a 566: href="http://members.microsoft.com/careers/careerpath/marketing/default.mspx">http://members.microsoft.com/careers/careerpath/marketing/default.mspx</a><o:p></o:p> 567: </td> 568: </tr> 569: <tr> 570: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 571: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 572: <a 574: href="http://www.rileyguide.com/sales.html">http://www.rileyguide.com/sales.html</a><o:p></o:p> 575: </td> 576: </tr> 577: <tr> 578: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 579: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 580: <a 582: href="http://www.sales-and-marketing-jobs.co.uk/">http://www.sales-and-marketing-jobs.co.uk/</a><o:p></o:p> 583: </td> 584: </tr> 585: <tr> 586: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 587: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 588: <a 590: href="http://www.nationjob.com/marketing/jobs">http://www.nationjob.com/marketing/jobs</a><o:p></o:p> 591: </td> 592: </tr> 593: <tr> 594: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 595: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 596: <a 598: href="http://jobstar.org/tools/career/spec-car.php">http://jobstar.org/tools/career/spec-car.php</a><o:p></o:p> 599: </td> 600: </tr> 601: <tr> 602: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 603: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 604: <a 606: href="http://www.gsk.com/careers/uk-mktsales.htm">http://www.gsk.com/careers/uk-mktsales.htm</a><o:p></o:p> 607: </td> 608: </tr> 609: <tr> 610: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 611: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 612: <a 614: href="http://www.salesandmarketing.com/smm/career_center/index.jsp">http://www.salesandmarketing.com/smm/career_center/index.jsp</a><o:p></o:p> 615: </td> 616: </tr> 617: <tr> 618: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 619: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 620: <a 622: href="http://www.bls.gov/oco/ocos020.htm">http://www.bls.gov/oco/ocos020.htm</a><o:p></o:p> 623: </td> 624: </tr> 625: <tr> 626: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 627: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 628: <a 630: href="http://www.businesschambers.com/sh.cfm?sq=Sales%20And%20Marketing">http://www.businesschambers.com/sh.cfm?sq=Sales%20And%20Marketing</a><o:p></o:p> 631: </td> 632: </tr> 633: <tr> 634: <td width=605 valign=top style='width:453.95pt;border:solid windowtext .5pt; 635: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 636: <a 638: href="http://sales-marketing.careerbuilder.com/Default.aspx?siteid=sep_google_msg&sc_extcmp=JS_Google_MSGen&cbRecursionCnt=1&cbsid=a388e66f02f34c37b44961316b1923ad-190838011-xc-2">http://sales-marketing.careerbuilder.com/Default.aspx?siteid=sep_google_msg&sc_extc</a><o:p></o:p> 640: <a 642: href="http://sales-marketing.careerbuilder.com/Default.aspx?siteid=sep_google_msg&sc_extcmp=JS_Google_MSGen&cbRecursionCnt=1&cbsid=a388e66f02f34c37b44961316b1923ad-190838011-xc-2">mp=JS_Google_MSGen&cbRecursionCnt=1&cbsid=a388e66f02f34c37b44961316b19</a><o:p></o:p> 644: <a 646: href="http://sales-marketing.careerbuilder.com/Default.aspx?siteid=sep_google_msg&sc_extcmp=JS_Google_MSGen&cbRecursionCnt=1&cbsid=a388e66f02f34c37b44961316b1923ad-190838011-xc-2">23ad-190838011-xc-2</a><o:p></o:p> 647: </td> 648: </tr> 649: </table> 650: 651: </div> 652: 653: <p class=DefaultText style='margin-top:0in;margin-right:74.15pt;margin-bottom: 654: 0in;margin-left:4.5pt;margin-bottom:.0001pt;tab-stops:0in .5in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in 6.0in'> <o:p></o:p> 657: 658: Sources: This document is a word-for-word compilation 662: of the following sources: (1) Perreault and McCarthy (2002), Basic Marketing, 664: Irwin-McGraw Hill, 681-695; (2) Boone 665: & Kurtz (2001), Contemporary Marketing, Harcourt, A-1 to A-10; 666: (3) Nichels and Wood (1997), Marketing, 667: Worth, A-1 to A-10; (4) Solomon and 668: Stuart (1997), Marketing, Prentice-Hall, 721-727; (5) Kotler and Armstrong (1997), Marketing, 670: Prentice-Hall, A-9 to A-16; (6) Etzel, 671: Walker, and Stanton (1997), Marketing, Irwin-McGraw Hill, B-1 to B-14; 672: (7) Kotler and Armstrong (1999), Principles 673: of Marketing, Prentice Hall, A-16 to A-27; (8) Lamb, Hair and McDaniel (2000), Marketing, South-Western, 675: 715-716; and (9) Zikmund and d’Amico 676: (2001), Marketing, South-Western, 626-630.<o:p></o:p> 677: 678: 681: 682: 683: <![if !vml]><img 1380: width=958 height=696 1381: src="./Your%20Career%20in%20Marketing%20-%20Jan%2006_files/image001.gif" 1382: v:shapes="_x0000_s1078 _x0000_s1079 _x0000_s1080 _x0000_s1081 _x0000_s1082 _x0000_s1083 _x0000_s1084 _x0000_s1085 _x0000_s1086 _x0000_s1087 _x0000_s1088 _x0000_s1089 _x0000_s1090 _x0000_s1091 _x0000_s1092 _x0000_s1093 _x0000_s1094 _x0000_s1095 _x0000_s1096 _x0000_s1097 _x0000_s1098 _x0000_s1099 _x0000_s1100 _x0000_s1101 _x0000_s1102 _x0000_s1103"><![endif]><![if !vml]><img border=0 width=958 height=696 1387: src="./Your%20Career%20in%20Marketing%20-%20Jan%2006_files/image002.gif" 1388: v:shapes="_x0000_i1025"><![endif]><o:p></o:p> 1389: 1390: </div> 1391: 1392: 1395: 1396: 1397: <div class=Section2> 1398: 1399: The most exciting aspect of 1400: marketing may be the possibility of creating your own job: you can "find a need and fill 1402: it." By filling an unmet need, you 1403: can prosper as an entrepreneur/marketer - this may be as simple as giving 1404: massages in malls to weary shoppers or as complex as creating new software for 1405: helping companies to invest. As long as 1406: there are individuals or groups with needs, there will be a need for new 1407: marketers.<o:p></o:p> 1408: 1409:  <o:p></o:p> 1411: 1412: There are many interesting and 1414: challenging jobs for those with marketing training. In fact, because the economy has been good for a number of years, 1416: there are more entry-level job opportunities than there have been in many 1417: years. You may not know it, but 60 1418: percent of graduating college students take their initial job in a sales, 1419: marketing, or customer service position regardless of their stated major. So, you will have a head start because you 1421: have been studying marketing, and companies are always looking for people who 1422: already have skills in place. The sky 1423: is the limit for those who enter the sales and marketing profession prepared 1424: for the future!<o:p></o:p> 1425: 1426:  <o:p></o:p> 1428: 1429: Of the many career paths chosen by 1431: business graduates, marketing is the single largest employment category in the 1432: U.S. labor force, and job growth in the field is expected to accelerate. The U.S. Bureau of Labor Statistics 1434: estimates that the number of jobs in marketing, advertising, and public 1435: relations management will grow much faster through 2008 than the average for 1436: all occupations (Please see Table 2 below). Every successful organization - profit-seeking or not-for-profit 1438: - recognizes the necessity of effective marketing for accomplishing its goals 1439: of providing customer satisfaction by hiring highly motivated, professionally 1440: educated marketing specialists to design and implement these customer-driven 1441: programs.<o:p></o:p> 1442: 1443:  <o:p></o:p> 1445: 1446: Table 2<o:p></o:p> 1448: 1449: Employment Projections for Selected 1451: Marketing Positions through 2008<o:p></o:p> 1453: 1454:  <o:p></o:p> 1456: 1457: <div align=center> 1458: 1459: <table border=1 cellspacing=0 cellpadding=0 style='border-collapse:collapse; 1460: border:none;mso-border-alt:solid windowtext .5pt;mso-padding-alt:0in 5.4pt 0in 5.4pt'> 1461: <tr> 1462: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1463: padding:0in 5.4pt 0in 5.4pt'> 1464: Occupation<o:p></o:p> 1466: </td> 1467: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1468: border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1469: Recent Employment <o:p></o:p> 1471: </td> 1472: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1473: border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1474: Projected Growth Through 2008<o:p></o:p> 1476: </td> 1477: </tr> 1478: <tr> 1479: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1480: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1481: Marketing, advertising, and public 1483: relations managers<o:p></o:p> 1484: </td> 1485: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1486: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1487: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1488: padding:0in 5.4pt 0in 5.4pt'> 1489:  <o:p></o:p> 1491: 122,000<o:p></o:p> 1493: </td> 1494: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1495: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1496: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1497: padding:0in 5.4pt 0in 5.4pt'> 1498:  <o:p></o:p> 1500: 24.6<o:p></o:p> 1502: </td> 1503: </tr> 1504: <tr> 1505: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1506: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1507: Purchasing agents and<o:p></o:p> 1509: 1511: managers<o:p></o:p> 1512: </td> 1513: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1514: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1515: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1516: padding:0in 5.4pt 0in 5.4pt'> 1517:  <o:p></o:p> 1519: 176,000<o:p></o:p> 1521: </td> 1522: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1523: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1524: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1525: padding:0in 5.4pt 0in 5.4pt'> 1526:  <o:p></o:p> 1528: 7.1<o:p></o:p> 1530: </td> 1531: </tr> 1532: <tr> 1533: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1534: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1535: Real-estate agents, brokers, <o:p></o:p> 1537: 1539: and appraisers<o:p></o:p> 1540: </td> 1541: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1542: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1543: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1544: padding:0in 5.4pt 0in 5.4pt'> 1545:  <o:p></o:p> 1547: 285,000<o:p></o:p> 1549: </td> 1550: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1551: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1552: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1553: padding:0in 5.4pt 0in 5.4pt'> 1554:  <o:p></o:p> 1556: 9.0<o:p></o:p> 1558: </td> 1559: </tr> 1560: <tr> 1561: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1562: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1563: Sales Workers:<o:p></o:p> 1565: </td> 1566: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1567: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1568: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1569: padding:0in 5.4pt 0in 5.4pt'> 1570:  <o:p></o:p> 1572: </td> 1573: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1574: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1575: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1576: padding:0in 5.4pt 0in 5.4pt'> 1577:  <o:p></o:p> 1579: </td> 1580: </tr> 1581: <tr> 1582: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1583: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1584: 1586: Insurance<o:p></o:p> 1587: </td> 1588: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1589: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1590: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1591: padding:0in 5.4pt 0in 5.4pt'> 1592: 387,000<o:p></o:p> 1594: </td> 1595: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1596: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1597: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1598: padding:0in 5.4pt 0in 5.4pt'> 1599: 2.2<o:p></o:p> 1601: </td> 1602: </tr> 1603: <tr> 1604: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1605: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1606: 1608: Retail<o:p></o:p> 1609: </td> 1610: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1611: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1612: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1613: padding:0in 5.4pt 0in 5.4pt'> 1614: 4,056,000<o:p></o:p> 1616: </td> 1617: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1618: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1619: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1620: padding:0in 5.4pt 0in 5.4pt'> 1621: 13.9<o:p></o:p> 1623: </td> 1624: </tr> 1625: <tr> 1626: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1627: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1628: Securities and financial ser-<o:p></o:p> 1630: 1632: vices sales representatives<o:p></o:p> 1633: </td> 1634: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1635: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1636: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1637: padding:0in 5.4pt 0in 5.4pt'> 1638:  <o:p></o:p> 1640: 303,000<o:p></o:p> 1642: </td> 1643: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1644: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1645: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1646: padding:0in 5.4pt 0in 5.4pt'> 1647:  <o:p></o:p> 1649: 41.0<o:p></o:p> 1651: </td> 1652: </tr> 1653: <tr> 1654: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1655: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1656: Service sales representatives<o:p></o:p> 1658: </td> 1659: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1660: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1661: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1662: padding:0in 5.4pt 0in 5.4pt'> 1663: 612,000<o:p></o:p> 1665: </td> 1666: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1667: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1668: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1669: padding:0in 5.4pt 0in 5.4pt'> 1670: 35.0<o:p></o:p> 1672: </td> 1673: </tr> 1674: <tr> 1675: <td width=226 valign=top style='width:2.35in;border:solid windowtext .5pt; 1676: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1677: Wholesale and retail buyers<o:p></o:p> 1679: </td> 1680: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1681: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1682: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1683: padding:0in 5.4pt 0in 5.4pt'> 1684: 118,000<o:p></o:p> 1686: </td> 1687: <td width=226 valign=top style='width:2.35in;border-top:none;border-left: 1688: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1689: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1690: padding:0in 5.4pt 0in 5.4pt'> 1691: -0.4<o:p></o:p> 1693: </td> 1694: </tr> 1695: </table> 1696: 1697: </div> 1698: 1699: Source: In Boone & Kurtz (2002), data downloaded from Bureau of Labor 1702: Statistics at <a href="http://www.bls.gov/asp/oep">www.bls.gov/asp/oep</a>, 1703: January 14, 2000.<o:p></o:p> 1704: 1705:  <o:p></o:p> 1707: 1708: Starting salaries in marketing 1710: compare favorably with many other fields. They are lower 1712: than those in such fields as computer science and electrical engineering where 1713: college graduates are currently in demand. 1714: But, marketing jobs open to college-level students do pay well! At the time this went to press, marketing 1716: undergraduates were being offered starting salaries around $30,000 - with a 1717: range from about $18,000 to $40,000 a year. 1718: Students with a Masters in Marketing averaged about $45,000; those with 1719: an MBA averaged about $55,000. Starting 1720: salaries can vary considerably - depending on your background, experience, and 1721: location. The American Almanac of Jobs and Salaries ranks the median 1723: income of marketers number 10 in a list of 125 professions. <o:p></o:p> 1725: 1726:  <o:p></o:p> 1728: 1729: There is even better opportunity for 1731: personal growth, variety, and income in many marketing positions. Nationwide, 1732: average top sales and marketing executive salaries increased 61 percent between 1733: 1997 and 2000. Since salaries are at 1734: optimum levels, job applicants frequently focus on additional benefits such as 1735: the opportunity for professional growth and family-friendly organizations 1736: that offer high quality of life. 1737: While compensation is always an issue, employees want to feel recognized 1738: for their achievements, be assigned new responsibilities, and work 1739: in continuous-learning environments. 1740: In addition, many companies recognize the importance of loyalty 1741: and now offer employees an equity stake in the company.<o:p></o:p> 1742: 1743:  <o:p></o:p> 1745: 1746: How far and fast your career and 1748: income rise above the starting level, however, depends on many factors - 1749: including your willingness to work, how well you get along with people, and 1750: your individual abilities. But most of 1751: all, it depends on getting results - individually 1752: and through other people. And this 1753: is where many marketing jobs offer the newcomer great opportunities. It is possible to show initiative, ability, 1755: creativity, and judgment in marketing jobs. 1756: And some young people move up very rapidly in marketing. Some even end up at the top in large 1758: companies - or as owners of their own businesses.<o:p></o:p> 1759: 1760:  <o:p></o:p> 1762: 1763: Because marketing is so vital to a 1765: firm’s survival, many companies look for people with training and experience in 1766: marketing when filling key executive positions. In general, chief executive officers for the nation’s largest 1768: corporations are more likely to have backgrounds in marketing and distribution 1769: than in other fields such as production, finance, and engineering. In terms of 1770: upward mobility, more CEOs have come from the sales and marketing side than all 1771: other fields combined. Marketing 1772: supplies about 50 percent of the people who achieve senior management ranks. <o:p></o:p> 1774: 1775:  <o:p></o:p> 1777: 1778: A recent survey by executive 1780: recruiter Korn/Ferry International revealed that the best route to the top 1781: of the corporate ladder begins in a company’s marketing division: Three of every eight CEOs are chosen from a 1783: company’s marketing division because the growing global economy demands proven 1784: market leaders in winning the fight to increase their firms’ worldwide market 1785: shares. Finance, which had long 1786: dominated as the top career path for senior executives, fell to third place, 1787: and executives who had completed international assignments – many of the assignments 1788: being marketing related – came in second.<o:p></o:p> 1789: 1790:  <o:p></o:p> 1793: 1794: An encouraging trend in marketing 1796: job choices is the increased diversity of the job market (Please see Table 3 below). Ethnic minorities and women of all races 1799: have increased their presence and will continue to do so. While the battle of equality is not over 1801: yet, there has been progress for women, African-Americans, and Hispanic 1802: Americans. According to the Small 1803: Business Administration, women are starting small firms at twice the rate of 1804: males. Women-owned businesses in the 1805: United States employ more people than all of the Fortune 500 companies 1806: combined. However, employment of 1807: African-Americans and Hispanics in marketing is not proportionate with their 1808: shares of the total population.<o:p></o:p> 1809: 1810:  <o:p></o:p> 1812: 1813: Table 3<o:p></o:p> 1815: 1816: Female and Minority Employment in 1818: Selected Marketing Occupations<o:p></o:p> 1820: 1821:  <o:p></o:p> 1823: 1824: <div align=center> 1825: 1826: <table border=1 cellspacing=0 cellpadding=0 width=677 style='width:507.7pt; 1827: border-collapse:collapse;border:none;mso-border-alt:solid windowtext .5pt; 1828: mso-padding-alt:0in 5.4pt 0in 5.4pt'> 1829: <tr> 1830: <td width=677 colspan=4 valign=top style='width:7.05in;border:solid windowtext .5pt; 1831: padding:0in 5.4pt 0in 5.4pt'> 1832: 1835: Percentage of Total Employees<o:p></o:p> 1837: </td> 1838: </tr> 1839: <tr> 1840: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 1841: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1842: Occupation<o:p></o:p> 1844: </td> 1845: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1846: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1847: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1848: padding:0in 5.4pt 0in 5.4pt'> 1849: Female<o:p></o:p> 1851: </td> 1852: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1853: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1854: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1855: padding:0in 5.4pt 0in 5.4pt'> 1856: African-American<o:p></o:p> 1858: </td> 1859: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1860: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1861: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1862: padding:0in 5.4pt 0in 5.4pt'> 1863: Hispanic<o:p></o:p> 1865: </td> 1866: </tr> 1867: <tr> 1868: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 1869: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1870: Purchasing<o:p></o:p> 1872: 1874: Managers<o:p></o:p> 1875: </td> 1876: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1877: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1878: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1879: padding:0in 5.4pt 0in 5.4pt'> 1880:  <o:p></o:p> 1882: 40.9%<o:p></o:p> 1884: </td> 1885: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1886: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1887: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1888: padding:0in 5.4pt 0in 5.4pt'> 1889:  <o:p></o:p> 1891: 6.4%<o:p></o:p> 1893: </td> 1894: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1895: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1896: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1897: padding:0in 5.4pt 0in 5.4pt'> 1898:  <o:p></o:p> 1900: 4.6%<o:p></o:p> 1902: </td> 1903: </tr> 1904: <tr> 1905: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 1906: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1907: Marketing, adver-<o:p></o:p> 1909: 1911: tising, public<o:p></o:p> 1912: 1914: relations <o:p></o:p> 1915: 1917: managers<o:p></o:p> 1918: </td> 1919: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1920: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1921: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1922: padding:0in 5.4pt 0in 5.4pt'> 1923:  <o:p></o:p> 1925:  <o:p></o:p> 1927:  <o:p></o:p> 1929: 34.6<o:p></o:p> 1931: </td> 1932: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1933: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1934: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1935: padding:0in 5.4pt 0in 5.4pt'> 1936:  <o:p></o:p> 1938:  <o:p></o:p> 1940:  <o:p></o:p> 1942: 3.7<o:p></o:p> 1944: </td> 1945: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1946: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1947: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1948: padding:0in 5.4pt 0in 5.4pt'> 1949:  <o:p></o:p> 1951:  <o:p></o:p> 1953:  <o:p></o:p> 1955: 4.8<o:p></o:p> 1957: </td> 1958: </tr> 1959: <tr> 1960: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 1961: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1962: Sales occupations<o:p></o:p> 1964: </td> 1965: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1966: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1967: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1968: padding:0in 5.4pt 0in 5.4pt'> 1969: 50.2<o:p></o:p> 1971: </td> 1972: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1973: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1974: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1975: padding:0in 5.4pt 0in 5.4pt'> 1976: 8.1<o:p></o:p> 1978: </td> 1979: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1980: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1981: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1982: padding:0in 5.4pt 0in 5.4pt'> 1983: 7.6<o:p></o:p> 1985: </td> 1986: </tr> 1987: <tr> 1988: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 1989: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 1990: Supervisors<o:p></o:p> 1992: 1994: /proprietors<o:p></o:p> 1995: </td> 1996: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 1997: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 1998: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 1999: padding:0in 5.4pt 0in 5.4pt'> 2000:  <o:p></o:p> 2002: 38.4<o:p></o:p> 2004: </td> 2005: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2006: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2007: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2008: padding:0in 5.4pt 0in 5.4pt'> 2009:  <o:p></o:p> 2011: 4.8<o:p></o:p> 2013: </td> 2014: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2015: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2016: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2017: padding:0in 5.4pt 0in 5.4pt'> 2018:  <o:p></o:p> 2020: 6.8<o:p></o:p> 2022: </td> 2023: </tr> 2024: <tr> 2025: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2026: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2027: Sales<o:p></o:p> 2029: 2031: representatives:<o:p></o:p> 2032: </td> 2033: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2034: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2035: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2036: padding:0in 5.4pt 0in 5.4pt'> 2037:  <o:p></o:p> 2039: </td> 2040: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2041: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2042: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2043: padding:0in 5.4pt 0in 5.4pt'> 2044:  <o:p></o:p> 2046:  <o:p></o:p> 2048: </td> 2049: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2050: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2051: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2052: padding:0in 5.4pt 0in 5.4pt'> 2053:  <o:p></o:p> 2055: </td> 2056: </tr> 2057: <tr> 2058: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2059: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2060: 2062: Advertising sales<o:p></o:p> 2063: </td> 2064: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2065: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2066: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2067: padding:0in 5.4pt 0in 5.4pt'> 2068: 56.6<o:p></o:p> 2070: </td> 2071: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2072: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2073: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2074: padding:0in 5.4pt 0in 5.4pt'> 2075: 10.0<o:p></o:p> 2077: </td> 2078: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2079: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2080: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2081: padding:0in 5.4pt 0in 5.4pt'> 2082: 4.2<o:p></o:p> 2084: </td> 2085: </tr> 2086: <tr> 2087: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2088: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2089: 2091: Insurance sales<o:p></o:p> 2092: </td> 2093: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2094: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2095: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2096: padding:0in 5.4pt 0in 5.4pt'> 2097: 42.8<o:p></o:p> 2099: </td> 2100: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2101: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2102: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2103: padding:0in 5.4pt 0in 5.4pt'> 2104: 7.7<o:p></o:p> 2106: </td> 2107: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2108: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2109: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2110: padding:0in 5.4pt 0in 5.4pt'> 2111: 4.7<o:p></o:p> 2113: </td> 2114: </tr> 2115: <tr> 2116: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2117: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2118: 2120: Real estate sales<o:p></o:p> 2121: </td> 2122: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2123: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2124: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2125: padding:0in 5.4pt 0in 5.4pt'> 2126: 50.0<o:p></o:p> 2128: </td> 2129: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2130: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2131: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2132: padding:0in 5.4pt 0in 5.4pt'> 2133: 4.6<o:p></o:p> 2135: </td> 2136: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2137: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2138: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2139: padding:0in 5.4pt 0in 5.4pt'> 2140: 5.1<o:p></o:p> 2142: </td> 2143: </tr> 2144: <tr> 2145: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2146: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2147: 2149: Retail/personal <o:p></o:p> 2150: Services<o:p></o:p> 2153: </td> 2154: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2155: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2156: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2157: padding:0in 5.4pt 0in 5.4pt'> 2158:  <o:p></o:p> 2160: 65.7<o:p></o:p> 2162: </td> 2163: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2164: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2165: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2166: padding:0in 5.4pt 0in 5.4pt'> 2167:  <o:p></o:p> 2169: 11.9<o:p></o:p> 2171: </td> 2172: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2173: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2174: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2175: padding:0in 5.4pt 0in 5.4pt'> 2176:  <o:p></o:p> 2178: 10.0<o:p></o:p> 2180: </td> 2181: </tr> 2182: <tr> 2183: <td width=169 valign=top style='width:127.0pt;border:solid windowtext .5pt; 2184: border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2185: 2187: Securities/financial <o:p></o:p> 2188: Services<o:p></o:p> 2191: </td> 2192: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2193: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2194: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2195: padding:0in 5.4pt 0in 5.4pt'> 2196:  <o:p></o:p> 2198: 44.0<o:p></o:p> 2200: </td> 2201: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2202: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2203: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2204: padding:0in 5.4pt 0in 5.4pt'> 2205:  <o:p></o:p> 2207: 6.9<o:p></o:p> 2209: </td> 2210: <td width=169 valign=top style='width:126.9pt;border-top:none;border-left: 2211: none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt; 2212: mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt; 2213: padding:0in 5.4pt 0in 5.4pt'> 2214:  <o:p></o:p> 2216: 4.5<o:p></o:p> 2218: </td> 2219: </tr> 2220: </table> 2221: 2222: </div> 2223: 2224: Source: In Boone & Kurtz (2002), from U.S. Bureau of the Census, Statistical 2227: Abstract of the United States, 118 edition (Washington, D.C.: U.S. Government Printing Office, 1999), 2229: 405-406.<o:p></o:p> 2230: 2231:  <o:p></o:p> 2234: 2235: Marketing is where the action is! 2238: In the final analysis, a firm’s success or failure depends on the 2239: effectiveness of its marketing program. 2240: This does not mean the other functional areas are not important. It merely reflects the fact that a firm will 2242: not have much need for accountants, finance people, production managers, and so 2243: on if it cannot successfully meet customers’ needs and sell its products.<o:p></o:p> 2244: 2245:  <o:p></o:p> 2247: 2248: You may choose a career in marketing. 2251: Marketing-related occupations account for 25 to 30 percent of the jobs 2252: in the typical highly industrialized nations. 2253: History has shown that the demand for effective marketers is not 2254: affected by cyclical economic fluctuations.<o:p></o:p> 2255: 2256:  <o:p></o:p> 2258: 2259: To help you in finding 2261: your right job or career, the following topics are provided:<o:p></o:p> 2262: 2263:  <o:p></o:p> 2265: 2266: 1.       2269: How to Choose a Career<o:p></o:p> 2270: 2271: 2.       2274: How to Succeed in 2275: Marketing<o:p></o:p> 2276: 2277: 3.       2280: Where Are Marketing 2281: Career Opportunities and Jobs?<o:p></o:p> 2282: 2283: 4.       2286: A Description of 2287: Marketing Positions<o:p></o:p> 2288: 2289: 5.       2292: Additional Sources of 2293: Career Information<o:p></o:p> 2294: 2295:  <o:p></o:p> 2297: 2298: How to Choose a Career<o:p></o:p> 2301: 2302:  <o:p></o:p> 2304: 2305: One of the most significant 2307: decisions you will ever make is choosing a career. This career decision will influence your future happiness, 2309: self-fulfillment, and well-being. Yet, 2310: unfortunately, career decisions often seem to be based on insufficient 2311: information, analysis, and evaluation of alternatives.<o:p></o:p> 2312: 2313:  <o:p></o:p> 2315: 2316: Early in the career-decision 2318: process, everyone should spend some time in introspection. Introspection is the process of looking into 2320: yourself and honestly assessing what you want and what you have to offer. Let us look briefly at what this involves.<o:p></o:p> 2322: 2323:  <o:p></o:p> 2325: 2326: What Do You Want? 2330: Perhaps this question would be better worded as, “What is important 2331: to me in my life?” or “What do I like?” To answer these broad questions, you must answer several more 2333: specific ones, such as the following:<o:p></o:p> 2334: 2335:  <o:p></o:p> 2337: 2338: ▪         2341: Do you want your career 2342: to be the main event in your life? Or 2343: do you see a career only as the means of financing leisure-time activities?<o:p></o:p> 2344: 2345: ▪         2348: How important are money 2349: and other financial rewards?<o:p></o:p> 2350: 2351: ▪         2354: How important are the 2355: social surroundings, climate, and other aspects of the environment in which you 2356: live?<o:p></o:p> 2357: 2358: ▪         2361: Would you prefer to 2362: work for a large company or a small organization?<o:p></o:p> 2363: 2364: ▪         2367: Would you prefer living 2368: and working in a small town or in an urban area?<o:p></o:p> 2369: 2370: ▪         2373: Are you willing to relocate 2374: to another part of the country? How 2375: often would you be willing to move?<o:p></o:p> 2376: 2377: ▪         2380: How important is the 2381: social prestige of your career?<o:p></o:p> 2382: 2383: ▪         2386: Do you prefer work that 2387: is evenly paced or occasionally hectic? 2388: How do you deal with the pressure of deadlines?<o:p></o:p> 2389: 2390: ▪         2393: Do you need tangible 2394: signs of results on a job to feel fulfilled?<o:p></o:p> 2395: 2396: ▪         2399: Do you prefer to work 2400: alone or as part of a team?<o:p></o:p> 2401: 2402:  <o:p></o:p> 2404: 2405: Another way to approach the question 2407: of what you want from a career is to identify - in writing - your goals in 2408: life. List both your 2409: intermediate-term goals (3 to 5 years from now) and your long-term goals (10 2410: years or more). By the way, writing 2411: down your goals is correlated more highly with obtaining these goals compared 2412: to not writing them down.<o:p></o:p> 2413: 2414:  <o:p></o:p> 2416: 2417: Still another approach is to simply 2419: describe your self in some detail. By 2420: writing a description of your personality, likes and dislikes, and hopes and 2421: fears, you may be able to identify various careers that would (or would not) 2422: fit your self-image. Also, remember 2423: that your professors and the Career Planning and Placement Center (with its 2424: extensive career oriented web site) are available to help you with this 2425: self-identification process.<o:p></o:p> 2426: 2427:  <o:p></o:p> 2429: 2430: What Can You Offer? 2434: Next, you need to identify in some detail your strong and weak points. Why would anyone want to hire you? What skills have you developed? What experience - work, education, 2438: volunteer, extracurricular activities - do you have that might be attractive to 2439: prospective employers?<o:p></o:p> 2441: 2442:  <o:p></o:p> 2444: 2445: An important consideration is your 2447: work experience. Employers are less 2448: concerned with where you have worked than they are with the initiative you 2449: demonstrate in finding a job and your performance on the job. To gain some 2450: exposure to what goes on in business, consider a job with a temporary help 2451: agency. Manpower Inc., for example, 2452: employs 100,000 people in the summer. 2453: Another option is an internship. 2454: Many students make an extra effort to find an internship in the summer 2455: before their last year of college. 2456: Firms often use these positions to groom future employees. For example, Burlington Industries assigns 2458: mentors to all its interns, and each is given two formal evaluations during the 2459: summer. Also, Internships with 2460: America’s Top Companies (Winston-Salem, N.C.: Career Education Institutes, 2001) can be used to help you get an 2462: internship with a national company.<o:p></o:p> 2463: 2464:  <o:p></o:p> 2466: 2467: Since the attributes sought by 2469: business are not acquired overnight, you should start developing them early in 2470: your college program. However, keep in 2471: mind that prospective employers are much more interested in what a person accomplished in various roles than 2473: how many different titles he or she had. 2474: So be selective, and do a few things well. And, remember to ask for those reference letters.<o:p></o:p> 2476: 2477:  <o:p></o:p> 2479: 2480: How to Succeed in Marketing<o:p></o:p> 2483: 2484:  <o:p></o:p> 2486: 2487: Each type of marketing job requires 2489: a particular set of professional skills, but those outlined here are important 2490: in all areas of marketing.<o:p></o:p> 2491: 2492:  <o:p></o:p> 2494: 2495: A few years ago, the U.S. Secretary 2497: of Labor appointed a commission, the Secretary's Commission on Achieving Necessary 2498: Skills (SCANS), to identify the skills that students need to succeed in the 2499: marketplace of the 21st century. The 2500: commission named five types of skills - the ability to (1) allocate time, 2501: money, and resources (resource skills); (2) work on teams and serve customers 2503: (interpersonal skills); (3) acquire and evaluate information 2505: and use computers to process information (information 2506: skills); (4) understand social, organizational, and technological 2507: systems and improve on such systems (systems 2508: skills); and (5) apply technology to specific tasks (technology skills). Beyond these basic skills, job seekers in 2511: the marketing field also need motivation skills. The following sections expand on several of these key skills.<o:p></o:p> 2513: 2514:  <o:p></o:p> 2516: 2517: Interpersonal and Communication 2519: Skills<o:p></o:p> 2520: 2521:  <o:p></o:p> 2523: 2524: Being able to interact effectively 2526: with people is 2527: perhaps the most important marketing skill - not simply interacting with 2528: customers but being able to work with peers on a team or knowing how to 2529: supervise other employees. Marketers 2530: must be able to present their thoughts and ideas clearly, both in oral 2531: presentations and in written reports. 2532: They also need to listen closely to customers so they can identify 2533: wants, needs, and expectations.<o:p></o:p> 2534: 2535:  <o:p></o:p> 2537: 2538: Building long-term relationships 2540: with customers and other stakeholders is one of the most important aspects of marketing. Therefore, interpersonal skills must be 2543: combined with the ability to respond quickly to customers' suggestions, wants, 2544: and complaints, especially in service recovery. Learning to say "I apologize for the mistake and will make 2546: it right" is often as important to marketing as any other skill. Customers may be more loyal to a firm that 2548: has made a mistake and then gone out of its way to correct it than to a firm 2549: that has not had to prove itself in that way.<o:p></o:p> 2550: 2551:  <o:p></o:p> 2553: 2554: Information, Problem-Solving, and 2556: Technology Skills<o:p></o:p> 2557: 2558:  <o:p></o:p> 2560: 2561: A marketer must be able to use 2563: technology to find information and apply that information in the 2564: decision-making process. Today, 2565: this means being familiar with surfing the Internet, using e-mail, and 2566: conducting information searches by computer, including database research. Beyond simple information gathering is the 2568: pursuit of learning - the successful marketer must acquire both general and 2569: job-related knowledge in order to guide future decisions. Finally, the marketer must be a flexible 2571: thinker. Two quite similar problems 2572: will probably require different solutions, as the different dynamics 2573: surrounding each problem affect the solution choices. Marketers must be able to recognize these differences and come up 2575: with creative ideas to address the unique factors in each marketing situation.<o:p></o:p> 2576: 2577:  <o:p></o:p> 2579: 2580: Motivation Skills<o:p></o:p> 2582: 2583:  <o:p></o:p> 2585: 2586: Two types of motivation are required 2588: in marketing. From the outset, a 2589: marketer must be highly self-motivated, taking the initiative in a project 2590: and following it through until completion. 2591: As the marketer begins to take on a leadership role, often within a 2592: cross-functional team, the ability to motivate others becomes 2593: essential. In another light, the 2594: marketer must “sell” his or her ideas.<o:p></o:p> 2595: 2596:  <o:p></o:p> 2598: 2599: Sixteen Traits Recruiters Seek In 2601: Job Prospects<o:p></o:p> 2602: 2603:  <o:p></o:p> 2605: 2606: 1. Ability to communication. 2611: Do you have the ability to organize your thoughts and ideas 2612: effectively? Can you express them 2613: clearly when speaking or writing? Can you 2614: present your ideas to others in a persuasive way?<o:p></o:p> 2616: 2617:  <o:p></o:p> 2619: 2620: 2. Intelligence. 2625: Do you have the ability to understand the job assignment? Learn the details of operation? Contribute original ideas to your work?<o:p></o:p> 2629: 2630:  <o:p></o:p> 2632: 2633: 3. Self-confidence. 2638: Do you demonstrate a sense of maturity that enables you to deal 2639: positively and effectively with situations and people?<o:p></o:p> 2641: 2642:  <o:p></o:p> 2644: 2645: 4. Willingness to accept 2649: responsibility. Are you someone who recognizes what needs to 2651: be done and is willing to do it?<o:p></o:p> 2652: 2653:  <o:p></o:p> 2655: 2656: 5. Initiative. Do you have the ability to identify 2663: the purpose for work and to take action?<o:p></o:p> 2664: 2665:  <o:p></o:p> 2667: 2668: 6. Leadership. 2673: Can you guide and direct others to obtain the recognized objectives?<o:p></o:p> 2675: 2676:  <o:p></o:p> 2679: 2680: 7. Energy level. 2685: Do you demonstrate a forcefulness and capacity to make things move ahead? Can you maintain your work effort at an 2687: above-average rate?<o:p></o:p> 2688: 2689:  <o:p></o:p> 2691: 2692: 8. Imagination. Can you confront and deal with problems that may not have standard 2698: solutions?<o:p></o:p> 2699: 2700:  <o:p></o:p> 2702: 2703: 9. Flexibility. 2708: Are you capable of changing and being receptive to new situations and ideas?<o:p></o:p> 2710: 2711:  <o:p></o:p> 2713: 2714: 10. Interpersonal skills. 2719: Can you bring out the best efforts of individuals so they become 2720: effective, enthusiastic members of a team?<o:p></o:p> 2721: 2722:  <o:p></o:p> 2724: 2725: 11. Self-knowledge. Can you realistically assess your 2732: own capabilities? See yourself as 2733: others see you? Clearly recognize your 2734: strengths and weaknesses?<o:p></o:p> 2735: 2736:  <o:p></o:p> 2738: 2739: 12. Ability to handle conflict. 2744: Can you successfully contend with stressful situations and antagonism?<o:p></o:p> 2746: 2747:  <o:p></o:p> 2749: 2750: 13. Competitiveness. 2755: Do you have the capacity to compete with others and the willingness to 2756: be measured by your performance in relation to that of others?<o:p></o:p> 2758: 2759:  <o:p></o:p> 2761: 2762: 14. Goal achievement. 2767: Do you have the ability to identify and work toward specific goals? Do such goals challenge your abilities?<o:p></o:p> 2770: 2771:  <o:p></o:p> 2773: 2774: 15. Vocational skills. 2779: Do you possess the positive combination of education and skills required 2780: for the position you are seeking?<o:p></o:p> 2781: 2782:  <o:p></o:p> 2784: 2785: 16. Direction. Have you 2791: defined your basic personal needs? Have 2792: you determined what type of position will satisfy your knowledge, skills, and 2793: goals?<o:p></o:p> 2794: 2795:  <o:p></o:p> 2797: 2798: Where Are Marketing Career Opportunities and Jobs?<o:p></o:p> 2801: 2802:  <o:p></o:p> 2804: 2805: There are tremendous opportunities 2807: available in marketing!! Please see Table 1 above for a 2809: flowchart of various jobs and opportunities in marketing.<o:p></o:p> 2810: 2811:  <o:p></o:p> 2813: 2814: In this section a description is 2816: provided of the major types of companies and organizations that provide jobs in 2817: marketing. For example, Table 4 below 2818: shows selected employers of marketing personnel.<o:p></o:p> 2819: 2820:  <o:p></o:p> 2822: 2823: Table 4<o:p></o:p> 2826: 2827: Selected Employers of Marketing Personnel<o:p></o:p> 2830: 2831:  <o:p></o:p> 2834: 2835: <div align=center> 2836: 2837: <table border=1 cellspacing=0 cellpadding=0 style='border-collapse:collapse; 2838: border:none;mso-border-alt:solid windowtext .5pt;mso-padding-alt:0in 5.4pt 0in 5.4pt'> 2839: <tr> 2840: <td width=211 valign=top style='width:2.2in;border:solid windowtext .5pt; 2841: padding:0in 5.4pt 0in 5.4pt'> 2842: Advertising agencies<o:p></o:p> 2844: Agents and brokers<o:p></o:p> 2846: Agricultural firms<o:p></o:p> 2848: Broadcast & cable industries<o:p></o:p> 2850: Common carriers<o:p></o:p> 2852: Computer & technology firms<o:p></o:p> 2854: Computer service bureaus<o:p></o:p> 2856: Consulting firms<o:p></o:p> 2858: Credit bureaus<o:p></o:p> 2860: Delivery firms<o:p></o:p> 2862: Direct marketing businesses<o:p></o:p> 2864: Educational institutions<o:p></o:p> 2866: Entertainment firms<o:p></o:p> 2868: Environmental protection<o:p></o:p> 2870: Exporting companies<o:p></o:p> 2872: Financial institutions<o:p></o:p> 2874: Food processing industries<o:p></o:p> 2876: Franchisees<o:p></o:p> 2878: Franchisers<o:p></o:p> 2880: Fund-raising organizations<o:p></o:p> 2882: Global firms<o:p></o:p> 2884: Government<o:p></o:p> 2886: Health-care firms<o:p></o:p> 2889: </td> 2890: <td width=203 valign=top style='width:152.1pt;border:solid windowtext .5pt; 2891: border-left:none;mso-border-left-alt:solid windowtext .5pt;padding:0in 5.4pt 0in 5.4pt'> 2892: Industrial firms<o:p></o:p> 2894: Internet 2896: firms<o:p></o:p> 2897: Manufacturers<o:p></o:p> 2899: Marketing research firms<o:p></o:p> 2901: Marketing specialists<o:p></o:p> 2903: Media <o:p></o:p> 2905: Multinational firms<o:p></o:p> 2907: Not-for-profit institutions<o:p></o:p> 2909: Product-testing laboratories<o:p></o:p> 2911: Public relations firms<o:p></o:p> 2913: Raw material extractors<o:p></o:p> 2915: Real-estate firms<o:p></o:p> 2917: Recreation & travel industries<o:p></o:p> 2919: Retailers<o:p></o:p> 2921: Self-employed <o:p></o:p> 2923: Service firms<o:p></o:p> 2925: Shopping centers<o:p></o:p> 2927: Sports teams<o:p></o:p> 2929: Telecommunications firms<o:p></o:p> 2931: Transportation firms<o:p></o:p> 2933: Warehousing firms<o:p></o:p> 2935: Wholesalers<o:p></o:p> 2937: Wireless Industries<o:p></o:p> 2940: </td> 2941: </tr> 2942: </table> 2943: 2944: </div> 2945: 2946:  <o:p></o:p> 2948: 2949: This section also includes comments 2951: on jobs in service marketing, global marketing, not-for-profit marketing, 2952: entrepreneurship, starting your own business, and Internet marketing. In addition, a comparison of job 2954: opportunities in large versus small organizations is provided.<o:p></o:p> 2955: 2956:  <o:p></o:p> 2958: 2959: Types of Organizations<o:p></o:p> 2962: 2963: Literally millions of organizations 2965: provide jobs and career opportunities in marketing. These organizations can be grouped into the following categories:<o:p></o:p> 2967: 2968:  <o:p></o:p> 2970: 2971: Manufacturing: 2975: Most manufacturing firms provide career opportunities in many of the 2976: marketing positions discussed in the following section entitled “A Description 2977: of Marketing Positions.” In their 2978: promotional mix, some manufacturers stress personal selling while others rely 2979: more on advertising. Even small 2980: companies offer job opportunities in most of the marketing position categories.<o:p></o:p> 2982: 2983:  <o:p></o:p> 2985: 2986: Because most manufacturers make 2988: products that are used by other businesses, their names are not familiar to the 2989: general public. Unfortunately many 2990: college graduates overlook some of these potentially excellent employers just 2991: because they do not recognize their corporate names. Starting salaries are often higher in manufacturing firms than in 2993: retailing and the other organizations described next.<o:p></o:p> 2994: 2995:  <o:p></o:p> 2997: 2998: Retailing: 3002: Retailing firms provide more marketing jobs by far than does any other 3003: organizational category, but most of these jobs are not intended for college 3004: graduates. Careers in retailing are not 3005: well understood by college students, who may equate retailing with clerking in 3006: a department store or filling shelves in a supermarket. Students often perceive that retail pay is 3008: low and that retail work hours include a lot of evenings and weekends.<o:p></o:p> 3010: 3011:  <o:p></o:p> 3013: 3014: Actually a career in retailing 3016: offers many attractive features for college graduates. There are opportunities for very rapid advancement 3018: for those who display real ability. 3019: Performance results, such as sales and profits, are quickly and highly 3020: visible. If you can produce, management 3021: will generally note this fact in a hurry.<o:p></o:p> 3022: 3023:  <o:p></o:p> 3025: 3026: While the starting pay in many (but 3028: not all) stores is lower than in manufacturing, the compensation in 3029: higher-level retailing jobs typically is excellent. There are good retailing jobs in virtually every geographic 3031: area. Also, large retail chains (such 3032: as the May Company and Wal-Mart) generally have excellent management training 3033: programs for newly hired college graduates.<o:p></o:p> 3034: 3035: Perhaps the main attractions in 3037: retailing are less tangible. Retailing 3038: can be an exciting field. You are 3039: constantly involved with people - customers, suppliers, and other workers. And there are challenges in merchandise 3041: buying, especially finding out what will sell well - what customers really 3042: want.<o:p></o:p> 3043: 3044:  <o:p></o:p> 3046: 3047: It is easier to start a career in 3049: retailing than in many other fields. In 3050: large stores there are jobs involving personnel management, accounting 3051: controls, and store operations (receiving, credit, and customer service departments). However, the lifeblood of retailing is the 3053: buying and selling of merchandise or services. 3054: Thus, the more numerous and better-paying positions are in merchandising 3055: and store management.<o:p></o:p> 3056: 3057:  <o:p></o:p> 3059: 3060: Wholesaling: 3064: Career opportunities in wholesaling generally are less well understood 3065: and appreciated than those in retailing or manufacturing. Wholesaling firms typically do not recruit 3067: on college campuses, and they generally have a low profile among students.<o:p></o:p> 3069: 3070:  <o:p></o:p> 3072: 3073: Yet opportunities are there. Wholesalers of consumer products and 3076: industrial distributors provide many jobs in buying, personal selling, 3077: marketing research, and physical distribution. 3078: Manufacturers’ agents, brokers, and the other agent middlemen also offer 3079: jobs and careers. Wholesaling intermediaries 3080: are increasing in numbers and in sales volume, and their future is promising.<o:p></o:p> 3081: 3082:  <o:p></o:p> 3084: 3085: Entry-level jobs with merchant 3087: wholesalers typically fall into one of two categories. The first is in the logistics area – working 3089: with transportation management, inventory control, distribution customer 3090: service, and related activities. The 3091: other category usually involves personal selling and customer support. Agent wholesalers typically focus on 3093: selling, and entry-level jobs often start out with order-taking 3094: responsibilities that grow into order-getting responsibilities. Many wholesalers are moving much of their 3096: information to the Internet, so marketing students with skills and knowledge in 3097: this arena may find especially interesting opportunities.<o:p></o:p> 3098: 3099:  <o:p></o:p> 3101: 3102: Other Business Areas: 3106: Besides the general types of organizations just described, more 3107: specialized business firms hire college graduates for marketing-related positions. Entry-level opportunities can be found with 3109: communications media (such as TV stations), advertising agencies, franchise 3110: systems, participation and spectator sports organizations, public utilities, 3111: and transportation firms (such as truck lines).<o:p></o:p> 3112: 3113:  <o:p></o:p> 3115: 3116: Service Marketing: 3120: The broad array of service industries provides a bonanza of job and 3121: career opportunities in marketing. Many 3122: of these fields are expected to experience rapid growth. The travel, hospitality, education, finance, 3124: entertainment, health care, communications, computer, technology, and 3125: professional services fields are prime examples. Recognizing the importance of marketing, many of these industries 3127: and the organizations within them are now adding marketing-related personnel. Most of these firms really are retailers of 3129: services. Consequently, many of the 3130: statements we made earlier about retailing careers are relevant here.<o:p></o:p> 3132: 3133:  <o:p></o:p> 3135: 3136: Global Marketing: 3139: Students who 3140: like to travel and experience different cultures may want to work at least part 3141: time in foreign countries. They may be 3142: interested in careers in international marketing, and they may even major in 3143: international business in college. 3144: Typically, however, companies do not hire college graduates and 3145: immediately assign them to jobs in international marketing. People are normally hired for entry-level 3147: positions in the domestic divisions of a company’s operations. Then, after some years of experience with 3149: the firm, an employee may have an opportunity to move into the firm’s 3150: international divisions. Often, these 3151: positions go to MBA graduates. However, 3152: that is changing as more and more firms are pursuing international 3153: markets. <o:p></o:p> 3154: 3155:  <o:p></o:p> 3157: 3158: If you have international 3160: aspirations, begin looking for companies that have or are developing 3161: international markets. You also would 3162: be wise to study a second language and take advantage of opportunities to learn 3163: about other cultures. International 3164: courses and exchange programs would help in these areas. Graduates aiming for a career in 3166: international marketing usually must spend time mastering the firm’s domestic 3167: marketing operations before being sent abroad. 3168: So a good way to start is to focus on firms that are already involved in 3169: international marketing, or who are planning to move in that direction 3170: soon. On the other hand, there are many 3171: web sites with listings of international jobs. 3172: For example, you might want to visit <a 3173: href="http://www.overseasjobs.com/">http://www.overseasjobs.com/</a>.<o:p></o:p> 3174: 3175:  <o:p></o:p> 3178: 3179: Nonprofit Organizations: 3183: Nonprofit organizations are realizing that marketing is the key to their 3184: success. Consequently, it is likely 3185: that jobs and careers in many nonprofit organizations will open up in large 3186: numbers. Consider the wide variety of 3187: nonprofit organizations - hospitals, museums, educational institutions, 3188: religious organizations, foundations, charities, and political parties, among 3189: others. Given this diversity, you can 3190: expect to find a wide range of marketing-related positions in nonprofit 3191: organizations.<o:p></o:p> 3192: 3193:  <o:p></o:p> 3196: 3197: Nonprofit hospitals, charities, 3199: government organizations, schools, trade associations, arboretums, and other 3200: nonprofit groups need marketers as much as do profit-making firms. For example, some motor vehicle departments 3202: have become more customer-oriented and some cities and counties have improved 3203: their services through consumer surveys. 3204: Working in a nonprofit organization often has its own rewards because it 3205: usually entails work that directly benefits others and society. But the financial rewards can be substantial 3207: as well. Do not ignore this important 3208: area when considering a marketing career.<o:p></o:p> 3209: 3210:  <o:p></o:p> 3213: 3214: Government: 3218: Countless federal and state government organizations hire people for 3219: marketing positions. Here we include the major cabinet departments - agriculture, 3220: defense, human services, and the others. 3221: We also include all the regulatory agencies. Government organizations employ people in purchasing, marketing research, 3223: public relations, physical distribution, consumer affairs and protection, and 3224: even advertising and sales promotion. 3225: Sometimes students tend to overlook the many marketing career 3226: opportunities in government.<o:p></o:p> 3228: 3229:  <o:p></o:p> 3231: 3232: Large Versus Small Companies: Should you go to work for a large 3238: company or a small firm? Or should you 3239: go into business for yourself upon graduation? 3240: For over a decade now, more and more students have been saying that they 3241: want to work for a small company. They 3242: feel that there is more freedom of action, more rapid advancement, and less 3243: restraint on their lifestyles in smaller firms.<o:p></o:p> 3244: 3245:  <o:p></o:p> 3247: 3248: Perhaps so. And certainly no one should discourage you 3251: from a career in small business. But, we typically recommend to students 3253: (who ask for advice) that they start their careers in a big company. Then, after a few years, they can move into 3255: a smaller firm. There are three reasons 3256: for this recommendation:<o:p></o:p> 3257: 3258:  <o:p></o:p> 3260: 3261: 1.        3265: A large firm is more 3266: likely to have a good training program in your chosen field of activity. Many students have little or no practical 3268: marketing experience. The fine training 3269: programs provided by numerous large manufacturers, retailers, and major 3270: services marketers can be critical in launching a career.<o:p></o:p> 3271: 3272: 2.        3276: You can learn something 3277: about how a big company operates. After 3278: all, when you go into a smaller firm, large companies will be your 3279: competitors. So the more you know about 3280: them, the better able you will be to compete with them.<o:p></o:p> 3281: 3282: 3.        3286: After working for a while 3287: for a big company, you may change your mind and decide to stay with the larger 3288: firm after all. On the other hand, 3289: suppose that you want to go to a small company after you have worked a few 3290: years at a big firm. At that point it 3291: will be relatively easy to move from a large company to a smaller one. If you start in a small firm, however, and 3293: later want to move into big business, it is not so easy to move.<o:p></o:p> 3294: 3295:  <o:p></o:p> 3297: 3298: Entrepreneurship and Starting Your 3300: Own Business: Are you the type of person who wants to own your own 3303: business, to buy a franchise, to control your own destiny? Or maybe you have a great idea for a new 3305: product. If so, the knowledge and 3306: skills you acquire from your marketing education will put you right on 3307: track. Entrepreneurship is not for 3308: everybody. It requires people who are 3309: willing to risk losing everything (not just their business but their savings, 3310: their home - everything) in order to have a chance at being their own boss and 3311: making their dreams come true. Being an 3312: entrepreneur involves a lot of risks, but there also are no limits on what can 3313: be achieved.<o:p></o:p> 3314: 3315:  <o:p></o:p> 3317: 3318: Most successful entrepreneurs would 3320: agree that it is a good idea to start by getting a job: working for someone else is a great training 3322: ground. You learn how a business operates, 3323: you see things that are done well, and you see things that you would do 3324: differently. In fact, for most of us, 3325: getting a job for a while is mandatory because starting a business requires 3326: capital - and one of the best ways to get that money is to work and save.<o:p></o:p> 3327: 3328:  <o:p></o:p> 3330: 3331: There is nothing quite so rewarding 3333: and exciting as running your own business, and no college degree better 3334: prepares you for starting your own business than a degree in marketing. You learn how to pick a good site for your 3336: business, how to assess the market and competition, and how to serve customers 3337: well. You also need to understand 3338: business operations, accounting, human resources management, and other 3339: functions. You may want to work for 3340: another small business for a while to learn business management and marketing 3341: skills.<o:p></o:p> 3342: 3343: As an entrepreneur, you can use the 3345: eight universal marketing processes to successfully build relationships with 3346: customers in consumer or organizational markets. Environmental and market analysis can lead you to business 3348: opportunities; segmentation, targeting, and positioning can help you determine 3349: the appropriate market and approach; product development and differentiation 3350: will result in a unique product for your small business to market; valuation 3351: and pricing are used to set a price for a mutually beneficial marketing 3352: exchange; channel and value-chain management can help you make connections with 3353: suppliers, resellers, and customers; integrated marketing communication is the 3354: key to maintaining a dialogue with customers; and relationship building will 3355: allow you to attract and keep customers over the long run. You will really use what you have learned in 3357: your marketing classes!<o:p></o:p> 3358: 3359:  <o:p></o:p> 3361: 3362: Emerging Marketing Fields - Internet 3364: Marketing and More: One exciting aspect of a career in 3366: marketing is that new jobs are constantly emerging. For example, one of the hottest areas in the new millennium is 3368: the development, analysis, and maintenance of Web sites for companies wanting 3369: to market on the Internet.<o:p></o:p> 3370: 3371:  <o:p></o:p> 3373: 3374: The Internet and wireless technology 3376: are creating new opportunities for artists who can design a creative web site; 3377: for copywriters who can draft the content for a compelling web site; for 3378: marketing researchers who can find ways to measure and analyze web site 3379: traffic; for advertising and sales promotion specialists who can devise ways of 3380: drawing surfers to the web sites; and for product managers and entrepreneurs 3381: who can develop new products geared to the needs, interests, and interactivity 3382: of Internet visitors.<o:p></o:p> 3383: 3384:  <o:p></o:p> 3386: 3387: More job opportunities are being 3389: created by a trend toward non-store selling through catalogs, vending machines, 3390: interactive kiosks, and television home shopping. Catalog marketing is more than 100 years old, but new 3392: technologies such as CD-ROM and video catalogs are opening doors for more job 3393: seekers. Also, Japan and other 3394: countries are far ahead of the Unites States in selling goods through vending 3395: machines. Everything from pasta to 3396: popcorn can be sold this way, creating profit opportunities for all types of 3397: entrepreneurial business. Creative and 3398: technical people are in demand for designing and implementing interactive 3399: kiosks, another emerging marketing channel. 3400: Growth in television home shopping has resulted in more jobs for 3401: telemarketers to take inbound customer orders as well as for communication 3402: experts who can help marketers do a better job presenting their products to 3403: viewers.<o:p></o:p> 3404: 3405:  <o:p></o:p> 3407: 3408: Marketing is now entering the era of 3410: mass customization. Future marketers 3411: must be able to develop a customer database, use that database to learn what 3412: customers are buying, and then develop value packages that will retain those 3413: customers over time. Database 3414: management is becoming a critical part of marketing, as is establishing 3415: linkages in the value chain through electronic data interchange and wireless 3416: mobility. Those who understand the 3417: technology and the concepts - and can apply them - will have long and 3418: successful careers in marketing.<o:p></o:p> 3419: 3420:  <o:p></o:p> 3422: 3423: Marketing offers a wide range of 3425: diverse career opportunities. All kinds 3426: of organizations need people with marketing skills (Please see Table 4 3427: above). Some jobs will put you in 3428: direct contact with external customers while others involve functions that 3429: satisfy internal customers. No matter what 3430: kind of marketing career you are considering, your success will depend, in part, 3431: on your commitment to both internal and external customer satisfaction. As part of a team - working collaboratively 3433: with other employees, with suppliers, and with channel partners - you can move 3434: beyond customer satisfaction and delight your customers, forging an enduring 3435: relationship that competitors cannot easily disrupt.<o:p></o:p> 3436: 3437:  <o:p></o:p> 3439: 3440: A Description Of Marketing Positions<o:p></o:p> 3444: 3445:  <o:p></o:p> 3447: 3448: Listed below are descriptions of 3450: various marketing positions. In 3451: addition, a description of selected job titles in marketing is contained in the 3452: attached Table 5. Also, many marketing 3453: positions are available through or at least posted with the various marketing 3454: trade associations (Please see the attached Table 6). The attached Table 7 lists some career paths and salary ranges 3456: for marketing positions.<o:p></o:p> 3457: 3458:  <o:p></o:p> 3460: 3461: Marketing Management<o:p></o:p> 3463: 3464:  <o:p></o:p> 3466: 3467: Marketing management spans a range 3469: of positions, including vice president of marketing, marketing manager, sales 3470: manager, product manager, advertising manager, promotion manager, and public 3471: relations manager. The vice president 3472: directs the firm’s overall marketing policy, and all other marketers report 3473: through channels to this person.<o:p></o:p> 3474: 3475:  <o:p></o:p> 3477: 3478: Sales managers direct the efforts of 3480: sales professionals by assigning territories, establishing goals, developing 3481: training programs, and supervising local sales managers and their 3482: personnel. Advertising managers oversee 3483: account services, creative services, and media services departments. Promotion managers direct promotional programs 3485: that combine advertising with purchase incentives in order to increase the 3486: sales of the firm’s goods or services. 3487: Public relations managers conduct publicity programs and supervise the 3488: specialists who implement these programs.<o:p></o:p> 3489: 3490:  <o:p></o:p> 3492: 3493: Top marketing-management positions 3495: often involve long hours and extensive travel. 3496: Work under pressure is also commonplace. For sales managers, job transfers between headquarters and 3498: regional offices may disrupt one’s personal life. Approximately 460,000 marketing, advertising, and public 3500: relations managers are currently employed in the United States.<o:p></o:p> 3501: 3502:  <o:p></o:p> 3504: 3505: For most marketing, sales, and 3507: promotion management positions, employers prefer degrees in business 3508: administration, preferably with concentrations in marketing. In highly technical industries, such as 3510: chemicals and electronics, employers prefer bachelor’s degrees in science or 3511: engineering combined with master’s degrees in business administration. Most managers are promoted from positions 3513: such as sales representatives, product or brand specialists, and advertising 3514: specialists within their organizations. 3515: Skills or traits that are most desirable for these jobs include high 3516: motivation, maturity, creativity, resistance to stress, flexibility, and the 3517: ability to communicate persuasively.<o:p></o:p> 3518: 3519:  <o:p></o:p> 3521: 3522: Retailing and Store Management<o:p></o:p> 3524: 3525:  <o:p></o:p> 3527: 3528: Retailing is second only to personal 3530: selling in terms of number of job opportunities for new college graduates. Not long ago, most entry-level marketing 3532: positions in retailing involved some kind of sales work. That has changed rapidly in recent years 3534: because the number of large retail chains is expanding and they often recruit 3535: graduates for their management training programs. <o:p></o:p> 3537: 3538:  <o:p></o:p> 3540: 3541: The two primary areas of opportunity 3543: in department store, specialty, and discount chains are in merchandising or 3544: buying and store management. Store 3545: managers have a great deal of responsibility and authority. A store manager’s authority related to acquiring 3547: merchandise (the buying function) varies greatly from one firm to the 3548: next. However, once the merchandise 3549: arrives in the store, the manager has the responsibility and authority for 3550: displaying, selling, and controlling the inventory. Store managers in most companies, either directly or indirectly 3552: through department heads, oversee personal selling, promotion, credit, 3553: personnel management, and store security.<o:p></o:p> 3554: 3555:  <o:p></o:p> 3557: 3558: The entry-level position for store 3560: management is typically assistant department manager, department manager, or 3561: assistant store manager, depending on the size of the store. The performance of a store or department 3563: manager is directly measurable in terms of sales or profits. Therefore, speed of advancement into higher 3565: positions is determined primarily by the quality and quantity of results 3566: produced by the manager.<o:p></o:p> 3567: 3568:  <o:p></o:p> 3570: 3571: Retailing positions tend to offer 3573: lower-than-average starting salaries – but they often provide opportunities for 3574: very rapid advancement. In a 3575: fast-growing chain, result-oriented people can move up very quickly. Most retailers require new employees to have 3577: some selling experience before they can manage others or buy merchandise. A typical marketing graduate can expect to 3579: work as an assistant manager or do some sales work and manage one or several 3580: departments before advancing to a store management position – or to a staff 3581: position that might involve buying, advertising, location analysis, and so on.<o:p></o:p> 3582: 3583:  <o:p></o:p> 3585: 3586: Buying and Purchasing<o:p></o:p> 3588: 3589:  <o:p></o:p> 3591: 3592: The two key marketing functions of 3594: buying and selling are performed by trained specialists. Just as every organization is involved in 3596: selling its output to meet the needs of customers, so too must all companies 3597: make purchases of goods and services required to operate their businesses and 3598: turn out items for sale. <o:p></o:p> 3599: 3600:  <o:p></o:p> 3602: 3603: Modern technology has transformed 3605: the role of the purchasing agent. The transfer 3606: of routine tasks to the computer now allows contract specialists, or 3607: procurement officers, to focus on products, suppliers, and contract 3608: negotiations. The main function of this 3609: position is to purchase the goods, materials, supplies, and services required 3610: by the organization. These agents 3611: ensure that suppliers deliver quality and quantity levels that suit the firm’s 3612: needs; they also secure these inputs at reasonable prices and make them 3613: available when needed.<o:p></o:p> 3614: 3615:  <o:p></o:p> 3617: 3618: Purchasing agents must develop good working 3620: relationships both with colleagues in their own organizations and with 3621: suppliers. As the popularity of 3622: outsourcing has increased, the selection and management of suppliers have 3623: become critical functions of the purchasing department. In the government sector, this role is 3625: dominated by strict laws, statutes, and regulations that constantly change.<o:p></o:p> 3626: 3627:  <o:p></o:p> 3629: 3630: Most medium-size and larger 3632: organizations employ people who specialize in buying, as opposed to selling, 3633: goods and services. In one type of 3634: position, people select and acquire merchandise for resale. In another type of position, people purchase 3636: goods and services not for resale but for use in a manufacturing process or in 3637: operating the organization.<o:p></o:p> 3638: 3639:  <o:p></o:p> 3641: 3642: Every retail organization needs 3644: people to buy merchandise for resale. 3645: Frequently the route to the top in retailing is through the buying (also 3646: called merchandising) division of the business. Large retailers have many positions for buyers and assistant 3648: buyers. Each merchandise department 3649: normally has a buyer. Consequently, you 3650: often have a chance to work with particular products that interest you. There are also centralized buying offices 3652: that buy for several different stores or chains. These resident buying offices are usually in New York City and a 3654: few other large cities.<o:p></o:p> 3655: 3656:  <o:p></o:p> 3658: 3659: A purchasing agent is the business 3661: market counterpart of the retail store buyer. 3662: Virtually all firms in the business market have purchasing 3663: departments. People in these departments 3664: buy raw materials and supplies for the production, office, and sales departments 3665: in their firms. Retail buyers and 3666: purchasing agents need many of the same skills. They must be able to analyze markets, determine merchandising 3668: needs, and negotiate with sellers. It 3669: is also necessary to have some knowledge of credit, finance, and physical 3670: distribution.<o:p></o:p> 3671: 3672:  <o:p></o:p> 3674: 3675: Organizations prefer 3677: college-educated candidates for entry-level jobs in purchasing. Strong analytical and communication skills 3679: are required for any purchasing position. 3680: Often, new hires in the field enroll in extensive company training 3681: programs to learn procedures and operations; training may include a production 3682: planning assignment. In private and 3683: public industries, professional certification is becoming an essential 3684: criterion for advancement. <o:p></o:p> 3685: 3686:  <o:p></o:p> 3688: 3689: Buyers working for wholesalers and 3691: retail businesses purchase goods for resale. 3692: Their goal is to find the best possible merchandise at the lowest 3693: prices. They also influence the 3694: distribution and marketing of this merchandise. Successful buyers must understand what appeals to consumers and 3696: what their establishments can sell. Bar 3697: codes on products and point-of-purchase terminals have allowed organizations to 3698: accurately track goods that are selling and those that are not; buyers 3699: frequently analyze this data to improve their understanding of consumer 3700: demand. Buyers also check competitors’ 3701: prices and sales activities and watch general economic conditions to anticipate 3702: consumer-buying patterns.<o:p></o:p> 3703: 3704:  <o:p></o:p> 3706: 3707: Approximately 361,000 people are 3709: currently employed in the United States as wholesale and retail buyers and 3710: merchandise managers. These jobs often 3711: require substantial travel, as many orders are placed on buying trips to shows 3712: and exhibitions. Effective planning and 3713: decision-making skills are strong assets in this career. In addition, the job involves anticipating 3715: consumer preferences and ensuring that the firm keeps needed goods in 3716: stock. Therefore, the job requires 3717: resourcefulness, good judgment, and self-confidence.<o:p></o:p> 3718: 3719:  <o:p></o:p> 3722: 3723: Physical 3725: Distribution/Logistics/Marketing Channel Management<o:p></o:p> 3726: 3727:  <o:p></o:p> 3729: 3730: Many jobs exist in the field of 3732: physical distribution, and the outlook is even brighter into the future. Additionally, more and more firms are 3734: expected to adopt the systems approach in physical distribution to control the 3735: huge expenses involved in materials movement and warehousing. <o:p></o:p> 3737: 3738:  <o:p></o:p> 3740: 3741: Careers in physical distribution and 3743: logistics involve a variety of activities designed to make sure the right 3744: products get to the right place at the right time. Often jobs in distribution include the management of incoming 3746: materials as well as outgoing products. 3747: Career position titles under the heading of logistics include material 3748: receiving, scheduling, dispatching, materials management executive, 3749: distribution operations coordinator, distribution center manager, and 3750: transportation manager. The logistics 3751: function includes responsibilities for production and inventory planning and 3752: control, distribution, and transportation. 3753: <o:p></o:p> 3754: 3755:  <o:p></o:p> 3757: 3758: Distribution channel management is 3760: typically handled or directed by sales managers and therefore is not an 3761: entry-level position. However, many 3762: firms form teams of specialists who work closely with their counterparts in 3763: other firms in the channel to strengthen coordination and relationships. Such a team often includes new people in 3765: sales or purchasing because it gives them exposure to a different part of the 3766: firm’s activities.<o:p></o:p> 3767: 3768:  <o:p></o:p> 3770: 3771: Career opportunities in physical 3773: distribution may be found with manufacturers of both consumer and industrial 3774: goods, in wholesaling operations, and of course, in companies such as UPS and 3775: Federal Express that are in the distribution industry. Approximately 3.8 million people are 3777: employed in logistics positions in the United States today, including material 3778: receiving, scheduling, dispatching, and distribution. These positions demand good communication skills and the ability 3780: to work well under pressure. Computer 3781: skills are highly valued in these jobs. 3782: Employers look for candidates with degrees in logistics and 3783: transportation. However, graduates in 3784: other business disciplines may succeed in this field.<o:p></o:p> 3785: 3786:  <o:p></o:p> 3788: 3789: It also is not unusual for people to 3791: start working in a particular industry and then take a different job at a 3792: different level in the channel. For 3793: example, a graduate who has trained to be a store manager for a chain of 3794: sporting goods stores might go to work for a manufacturers’ representative that 3795: handles a variety of sports equipment.<o:p></o:p> 3796: 3797:  <o:p></o:p> 3799: 3800: Product/Brand Management<o:p></o:p> 3802: 3803:  <o:p></o:p> 3805: 3806: Product and brand management 3808: positions are very important in consumer goods companies. Typically, a brand manager is responsible 3810: for directing the entire marketing process for an individual brand - 3811: determining demand, establishing goals, working with advertising and other 3812: promotion agencies, contracting for marketing research services, and so 3813: on. Product managers have even more 3814: responsibilities; they are in charge of an entire line of related products, and 3815: the job many entail coordinating marketing efforts for a number of different 3816: brands. Both brand and product managers 3817: often deal with budgets of several million dollars. Individuals who believe they would enjoy a career path directed 3819: toward product management positions should consider entry-level jobs with 3820: consumer goods companies.<o:p></o:p> 3821: 3822:  <o:p></o:p> 3824: 3825: Many multi-product firms have brand 3827: or product managers handling individual products – in effect, managing each 3828: product as a separate business. Some 3829: firms hire marketing graduates as assistant brand or product managers, although 3830: larger firms typically recruit MBAs for these jobs. Many firms prefer that recent college graduates spend some time 3832: in the field doing sales work or working with an ad agency or sales promotion 3833: agency before moving into brand or product management positions.<o:p></o:p> 3834: 3835:  <o:p></o:p> 3837: 3838: Product planner is usually not an 3840: entry-level position. Instead, people 3841: with experience on the technical side of the business or in sales might be 3842: moved onto a new-product development team as they demonstrate judgment and 3843: analytical skills. However, new 3844: employees with winning ideas for new products do not go unnoticed – and they 3845: sometimes have the opportunity to grow fast with ideas they spearhead. Having a job that puts you in contact with 3847: customers is often a good way to spot new needs.<o:p></o:p> 3848: 3849:  <o:p></o:p> 3851: 3852: Advertising<o:p></o:p> 3854: 3855:  <o:p></o:p> 3857: 3858: Advertising is often perceived as an 3860: exciting and glamorous marketing career. 3861: And it is often true that people in the advertising industry are 3862: exceptionally creative and interesting. 3863: Advertising jobs can be found in advertising agencies, the media (TV 3864: stations and networks, radio, and newspapers) and with any organization that advertises.<o:p></o:p> 3865: 3866:  <o:p></o:p> 3868: 3869: Advertising is one of the ten 3871: hottest career fields in the United States today. Many firms maintain small groups of advertising specialists who 3873: serve as liaisons between those companies and outside advertising agencies. The leader of this liaison function is 3875: sometimes called a marketing communications manager. Positions in an advertising agency include the categories of 3877: account services, creative services, and media services. Account services functions are performed by 3879: account executives who work directly with clients. An agency’s creative services department develops the themes and 3881: presentations of the advertisements. 3882: This department is supervised by the creative director, who oversees the 3883: copy chief, art director, and their staff members. The media services department is managed by the media director, 3885: who oversees the planning group that selects media outlets for ads. Here are some of the traditional types of 3887: jobs available in advertising:<o:p></o:p> 3888: 3889:  <o:p></o:p> 3891: 3892: 1. Ad 3894: agency account executives act as the liaison between client and agency. Their job is to understand the needs of the 3896: client, communicate those needs to the other agency departments, and coordinate 3897: the agency services for the client.<o:p></o:p> 3898: 3899: 2. Media 3901: planners and buyers develop media schedules and negotiate the purchase of media 3902: time and space.<o:p></o:p> 3903: 3904: 3. Copywriters, 3906: graphic artists, and others in the creative department actually create the 3907: advertisements and other promotional materials.<o:p></o:p> 3908: 3909: 4. Full-service 3911: advertising agencies often have research, sales promotion, and public relations 3912: departments as well.<o:p></o:p> 3913: 3914:  <o:p></o:p> 3916: 3917: Jobs in advertising encompass a 3919: number of aptitudes and interests - artistic, creative, managerial, research, 3920: and sales. The advertising field holds 3921: real opportunity for the artistic or creative person. Agencies and advertising departments need copywriters, artists, 3923: photographers, layout designers, printing experts, and others to create and 3924: produce ads.<o:p></o:p> 3925: 3926:  <o:p></o:p> 3928: 3929: Account executive is a key position 3931: in advertising agencies. People in this 3932: position are the liaisons between the agency and its clients (the 3933: advertisers). Account executives 3934: coordinate the agency’s efforts with the clients’ marketing programs.<o:p></o:p> 3935: 3936:  <o:p></o:p> 3938: 3939: Another group of advertising jobs 3941: involves the placement of ads. On the 3942: advertisers’ side, this entails allocating the advertising budget by planning 3943: an advertising schedule and selecting the media. On the media side, every TV and radio network and station, all 3945: newspapers and magazines, and every other advertising outlet employ sales people. Advertisers and agencies also often need 3947: people who can conduct buyer-behavior studies and other marketing research.<o:p></o:p> 3948: 3949:  <o:p></o:p> 3951: 3952: Job opportunities in this area are 3954: varied and highly competitive. Most new 3955: hires begin as assistants or associates for the positions they hope to acquire, 3956: such as copywriters, art directors, and media buyers. Often, a newly hired employee must receive two to four promotions 3958: before becoming manager of these functions.<o:p></o:p> 3959: 3960:  <o:p></o:p> 3962: 3963: Entry-level salaries in advertising 3965: are typically low. There are sometimes 3966: good opportunities to get started in advertising with a retail chain that 3967: prepares its advertising internally. 3968: Another way to get more experience with advertising is to take a job 3969: with one of the media – perhaps in sales or as a customer consultant. Selling advertising space on a web site or 3971: cable TV station or newspaper may not seem as glamorous as developing TV ads, 3972: but media salespeople help their customers solve promotion problems and get 3973: experience dealing with both the business and creative sides of advertising.<o:p></o:p> 3974: 3975:  <o:p></o:p> 3977: 3978: Sales Promotion<o:p></o:p> 3980: 3981:  <o:p></o:p> 3983: 3984: Jobs in sales promotion are usually 3986: to be found in advertising agencies or with manufacturers of consumer and 3987: business-to-business products. Sales 3988: promotion specialists are responsible for developing overall sales promotion 3989: plans and for creating the individual purchase incentives used to increase 3990: sales. In addition to planning for 3991: consumer sales promotions such as coupons or a sweepstakes, sales promotion 3992: specialists develop programs aimed at building relationships with wholesalers 3993: and retailers.<o:p></o:p> 3994: 3995:  <o:p></o:p> 3997: 3998: The number of entry-level positions 4000: in the sales promotion area is growing because the number of specialists in 4001: this area is growing. For example, 4002: specialists might help a company plan a special event for employees, figure out 4003: procedures to distribute free samples, or perhaps set up a database to send 4004: customers a newsletter. Because 4005: clients’ needs are often different, creativity and judgment are required. It is usually difficult for an inexperienced 4007: person to show evidence of these skills right out of school; so entry-level 4008: people often work with a project manager until they learn the ropes. In companies that handle their own sales 4010: promotion work, a beginner usually starts by getting some experience in sales 4011: or advertising.<o:p></o:p> 4012: 4013:  <o:p></o:p> 4015: 4016: Professional Selling<o:p></o:p> 4018: 4019:  <o:p></o:p> 4021: 4022: Many of the entry-level positions 4024: with producers of industrial and consumer products are in professional 4025: sales. For this reason, many of the 4026: jobs available for new college graduates are in the sales field. But that does not mean that sales jobs are 4028: not important to a firm. Because sales 4029: are the only source of a company's profit, a qualified, effective sales force 4030: is essential to the health of many organizations. Most salespeople find selling jobs both personally stimulating 4032: and financially rewarding.<o:p></o:p> 4033: 4034:  <o:p></o:p> 4036: 4037: For qualified individuals, sales 4039: jobs are a great opportunity. 4040: Professional selling jobs demand people who are self-directed and able 4041: to manage themselves and their time effectively. Many sales jobs not only offer high levels of income but also 4043: include such added benefits as a company car, a cellular phone, home computers, 4044: Internet access, and interesting travel. 4045: Some individuals see sales jobs as a training ground for other 4046: jobs. One reason is that many sales 4047: jobs provide opportunities to attend motivational and other sales 4048: seminars. Activities such as attendance 4049: at trade shows provide excellent opportunities for finding out about other jobs 4050: and for networking. Of course, many 4051: salespeople find a career in sales as an end in itself and choose to remain in 4052: sales for their entire careers. Also, 4053: to aim for top management, it is imperative that the selling function be 4054: understood and mastered.<o:p></o:p> 4055: 4056:  <o:p></o:p> 4058: 4059: All salespeople must fully 4061: understand and be able to competently discuss the products offered by the 4062: company. Salespeople usually develop 4063: prospective client lists, meet with current and prospective clients to describe 4064: the firm’s products, and then follow up. 4065: In most cases, the salesperson must learn about each customer’s business 4066: needs in order to identify products that best satisfy these needs. These professionals answer questions about 4068: the characteristics and costs of their offerings and try to persuade potential 4069: customers to purchase these offerings. 4070: After the sale, many representatives revisit their customers to ensure 4071: that the products are meeting their needs and to explore further business 4072: opportunities or referrals with these customers. Some sales of technical goods and services involve lengthy 4074: interactions. In these cases, a 4075: salesperson may work with several clients simultaneously over a large 4076: geographical area. Those responsible 4077: for large territories may spend most of their workdays on the phone or on the 4078: sales floor.<o:p></o:p> 4079: 4080:  <o:p></o:p> 4082: 4083: Work as a sales representative can 4085: be rewarding for those who enjoy interacting with people, enjoy competition, 4086: and feel energized by the challenge of expanding sales in their 4087: territories. Successful sales 4088: professionals should be goal oriented, persuasive, self-motivated, and 4089: independent people. In addition, 4090: patience and perseverance are important qualities for a sales representative. <o:p></o:p> 4091: 4092:  <o:p></o:p> 4094: 4095: The background needed for a sales 4097: position varies according to the product line and market. Most professional sales jobs require a 4099: college degree, and many companies run their own formal training programs that 4100: can last up to two years for sales representatives. This training may take place in a classroom, in the field with a 4102: mentor, or most often a combination of both methods.<o:p></o:p> 4103: 4104:  <o:p></o:p> 4106: 4107: Salaries for sales positions vary 4109: widely. In a recent year, annual 4110: earnings for senior sales representatives averaged $89,400; those selling 4111: technical services typically earn more than those selling non-technical 4112: services.<o:p></o:p> 4113: 4114:  <o:p></o:p> 4116: 4117: Many students are reluctant to get 4119: into personal selling – but this field offers benefits that are hard to match 4120: in any other field. These include the 4121: opportunity to earn extremely high salaries and commissions quickly, a chance 4122: to develop your self-confidence and resourcefulness, an opportunity to work 4123: with minimal supervision – almost to the point of being your own boss – and a 4124: chance to acquire product and customer knowledge that many firms consider 4125: necessary for a successful career in product/brand management, sales 4126: management, and marketing management. 4127: On the other hand, many salespeople prefer to spend their entire careers 4128: in selling. They like the freedom and 4129: earning potential that go with a sales job over the headaches and sometimes 4130: lower salaries of sales management positions.<o:p></o:p> 4131: 4132:  <o:p></o:p> 4134: 4135: Sales Management<o:p></o:p> 4137: 4138:  <o:p></o:p> 4140: 4141: For the salesperson who wants to 4143: advance with a firm, a job in sales can lead to promotion to sales 4144: management. Although many salespeople 4145: are not interested in a management job because they enjoy the freedom of working 4146: on their own out in the field, others feel that their abilities would be better 4147: used in overseeing the sales function, and some may aspire to even higher levels 4148: of management.<o:p></o:p> 4149: 4150:  <o:p></o:p> 4152: 4153: The activities of sales managers 4155: include recruiting, selecting, training, supervising, motivating, and 4156: evaluating members of a sales force. It 4157: is also the responsibility of the sales manager to plan the firm's territory 4158: structure and to develop objectives for the sales organization and for the 4159: individual salespeople.<o:p></o:p> 4160: 4161:  <o:p></o:p> 4163: 4164: Sales management jobs, like some salesperson 4166: jobs, require a lot of travel that can disrupt family life. Successful sales managers, however, are good 4168: candidates for promotion to higher levels of management.<o:p></o:p> 4169: 4170:  <o:p></o:p> 4172: 4173: Public Relations<o:p></o:p> 4175: 4176:  <o:p></o:p> 4178: 4179: The public relations department is a 4181: valuable connection between an organization and its various publics. The department must deal with, or go 4183: through, the news media to reach these publics. Public relations people may assist management in drafting 4185: speeches, arranging interviews, overseeing company archives, responding to 4186: information requests, and handling special events, such as sponsorships and 4187: trade shows, that provide promotional value to the firm. They must be especially good in communications. In fact, public relations people often have 4190: college degrees in communications or journalism, rather than in marketing. <o:p></o:p> 4192: 4193:  <o:p></o:p> 4195: 4196: In essence, the job of public 4198: relations is to project the desired company image. More specifically, public relations people are responsible for 4200: telling the public about the company - its products, community activities, 4201: social programs, environmental improvement activities, labor policies, and 4202: views regarding controversial issues. 4203: Public relations specialists are particularly important - and very 4204: visible - when a company responds to adverse publicity. Such publicity may come from a governmental 4206: investigation or a charge of unethical practices or unsafe products, as when 4207: Johnson & Johnson dealt with the Tylenol tampering and Wal-Mart responded 4208: to charges of selling goods made with child labor. Whether disseminating favorable publicity or responding to 4210: adverse publicity, the company’s position must be stated in a clear, understandable, 4211: and - above all - believable fashion.<o:p></o:p> 4212: 4213:  <o:p></o:p> 4215: 4216: Public relations specialists 4218: normally work a standard 40-hour week, but sometimes they need to rearrange 4219: their normal schedules to meet deadlines or prepare for major events. Occasionally they are required to be on the 4221: job or on call around the clock to respond to an emergency or crisis. Over 109,000 public relations specialists are 4223: employed in the United States; two-thirds of them in service industries. Public relations positions tend to be 4225: concentrated in large cities near press services and communications 4226: facilities. However, that 4227: centralization is changing with the increased popularity of new communications 4228: technologies, such as the Internet, which allow more freedom of movement. Many public relations consulting firms are 4230: located in New York, Los Angeles, Chicago, and Washington, D.C.<o:p></o:p> 4231: 4232:  <o:p></o:p> 4234: 4235: Essential characteristics for a 4237: public relations specialist include creativity, initiative, good judgment, and 4238: the ability to express thoughts clearly and simply – both in wringing and 4239: verbally. An outgoing personality, 4240: self-confidence, and enthusiasm also are recommended traits of public relations 4241: specialists.<o:p></o:p> 4242: 4243:  <o:p></o:p> 4245: 4246: Marketing Research<o:p></o:p> 4248: 4249:  <o:p></o:p> 4251: 4252: Careers in marketing research 4254: require expertise in the collection and analysis of data from a variety of 4255: sources. Marketing researchers must 4256: have a thorough knowledge of research methods and statistics and need considerable 4257: expertise in using statistical and data management software. In addition, they should have strong interpersonal 4259: and problem-solving skills; they need to be able to get to the root of a 4260: problem and to communicate what they have found in actionable terms to others 4261: in the firm. The activities of an 4262: individual with a job in marketing research range from supervising interviewers 4263: to conducting sophisticated statistical analyses. Although a strong foundation in research methodology and 4265: statistics is usually required for entry-level marketing research positions, 4266: much of what marketing researchers do day-to-day is learned on the job.<o:p></o:p> 4267: 4268:  <o:p></o:p> 4270: 4271: Firms that specialize in marketing 4273: research and management consulting employ the majority of the nation’s market 4274: research analysts. Positions are often 4275: concentrated in larger cities, such as New York, Los Angeles, and Chicago. Those who pursue careers in marketing 4277: research need to work accurately with detail, display patience and persistence, 4278: work effectively both independently and with others, and operate objectively 4279: and systematically. Significant 4280: computer skills are essential for success in this field.<o:p></o:p> 4281: 4282:  <o:p></o:p> 4284: 4285: A bachelor’s degree with an emphasis 4287: in marketing provides sufficient qualifications for many beginning jobs in marketing 4288: research. Because of the importance of 4289: quantitative skills, this education should include courses in calculus, linear 4290: algebra, statistics, sampling theory and survey design, computer science, and 4291: information systems. Students should 4292: try to develop experience in conducting interviews or surveys while still in 4293: college. A master’s degree in business 4294: administration or a related discipline is advised for improving opportunities 4295: for advancement.<o:p></o:p> 4296: 4297:  <o:p></o:p> 4299: 4300: Customer or Market Analyst<o:p></o:p> 4302: 4303:  <o:p></o:p> 4305: 4306: Opportunities as consumer analysts 4308: and market analysts are commonly found in large companies, marketing research 4309: organizations, advertising agencies, and some consulting firms. Investment banking firms also hire 4311: entry-level analysts; they want to know what the market for a new business is 4312: like before investing. Beginning market 4313: analysts start in thing-oriented jobs until their judgment and people-oriented 4314: skills are tested. The job may involve 4315: collecting or analyzing secondary data or preparation of reports and 4316: plans. Because knowledge of statistics, 4317: computer software, Internet search techniques, and/or behavioral sciences is 4318: very important, marketing graduates often find themselves competing with majors 4319: from statistics, sociology, computer science, and economics. Graduates who have courses in marketing and 4321: one or more of these areas may have the best opportunities.<o:p></o:p> 4322: 4323:  <o:p></o:p> 4325: 4326: Customer Relations/Consumer Affairs<o:p></o:p> 4328: 4329:  <o:p></o:p> 4331: 4332: Most firms consider the customer 4334: relations function an essential part of marketing activities. Additionally, they are becoming more 4336: concerned about their relations with customers and the general public. Whereas many firms have always recognized 4338: the importance of customer relations, other companies have added this important 4339: function as they have adopted total quality management programs. Although the responsibilities of customer 4341: relations vary widely across companies, the purpose is usually the same: to enhance the value of the company and its 4343: products to its customers. For the job 4344: candidate, jobs in customer relations are often an excellent entry point for 4345: other jobs with the company. Employees 4346: in this kind of work, however, usually have held various positions with the 4347: firm before doing customer relations.<o:p></o:p> 4348: 4349:  <o:p></o:p> 4351: 4352: Direct Marketing and e-tailing<o:p></o:p> 4354: 4355:  <o:p></o:p> 4358: 4359: Direct marketing involves the use of 4361: advertising, telephone sales, catalogs, the Internet, or other communications 4362: to elicit a direct response from consumers. 4363: Because direct marketing is non-store retailing, traditional retailing 4364: activities such as developing a merchandise assortment are part of the direct 4365: marketing job. Database marketing is an 4366: important aspect of a direct marketer’s job. 4367: And, because the Internet is changing everything, much direct marketing 4368: involves creating web sites and developing ways to attract shoppers to these 4369: web sites.<o:p></o:p> 4370: 4371:  <o:p></o:p> 4373: 4374: Other Marketing Positions<o:p></o:p> 4376: 4377:  <o:p></o:p> 4379: 4380: Where might you find other marketing 4382: jobs? Almost anywhere. For example, hospitals and health care 4384: organizations often have sophisticated marketing departments. Hospital marketing specialists may be 4386: involved in physician recruitment, advertising, and patient satisfaction 4387: activities. A variety of professionals 4388: - including physicians, law firms, accounting firms, architects, and designers 4389: - are adopting the marketing concept and hiring marketing professionals to 4390: improve their business. Marketers in 4391: banking and other areas of the financial industry develop strategies to attract 4392: new customers and to increase the utilization of services by existing customers. And the list goes on. Educational institutions from public schools 4395: to private universities, the military, not-for-profit organizations such as 4396: religious groups, the U.S. Post Office and other government agencies, private 4397: and public parks and recreation facilities, publishers - all provide exciting 4398: career opportunities for marketing professionals.<o:p></o:p> 4399: 4400: <span style='font-size:12.0pt;mso-bidi-font-size:10.0pt;font-family:"Times New Roman"; 4401: mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language: 4402: EN-US;mso-bidi-language:AR-SA'> 4403: 4404: 4405: Table 5<o:p></o:p> 4408: 4409: Descriptions of Selected Job Titles in Marketing<o:p></o:p> 4412: 4413: ................................................................................................................................................................................<o:p></o:p> 4416: 4417: Job Title Description<o:p></o:p> 4421: 4422:  <o:p></o:p> 4424: 4425: Account Executive Liaison between 4429: an ad agency and its clients. This 4430: person is employed by the agency to study clients’ promotion goals and create 4431: promotion programs (including messages, layout, media, and timing).<o:p></o:p> 4432: 4433: Advertising Copywriter Creator of headlines 4437: and content for ads.<o:p></o:p> 4438: 4439: Advertising Layout Person Producer of illustrations 4443: or one who uses other artists’ materials to form ads.<o:p></o:p> 4444: 4445: Advertising Manager Director of a 4449: firm’s ad program. He or she determines 4450: media, copy, budget, size, ad frequency, and the choice of an ad agency.<o:p></o:p> 4451: 4452: Advertising Production Manager Person who arranges to have an ad 4456: filmed (for TV), recorded (for radio), or printed (for newspaper, magazine, 4457: etc.).<o:p></o:p> 4458: 4459: Advertising Research Director Person who researches markets, 4463: evaluates alternative ads, assesses media, and test reactions.<o:p></o:p> 4464: 4465: Agent (Broker) Wholesaler 4469: who works for a commission or fee.<o:p></o:p> 4470: 4471: Catalog Manager Person who 4475: determines target market, products, copy, displays, and pricing for sales 4476: catalogs.<o:p></o:p> 4477: 4478: Commercial Artist Creator of ads 4482: for TV, print media, and product packaging. 4483: This artist selects photos and drawings, and determines the layout and 4484: type of print used in newspaper and magazine ads. Sample scenes of TV commercials are sketched for clients.<o:p></o:p> 4486: 4487: Consumer Affairs Specialist Firm’s contact with consumers. The person handles consumer (Customer 4492: Relations Specialist) complaints 4493: and attempts to have the firm’s policies reflect customer needs. Community programs, such as lectures on 4495: product safety, are devised.<o:p></o:p> 4496: 4497: Credit Manager Supervisor 4501: of the firm’s credit process, including eligibility for credit, terms, late payments, 4502: consumer complaints, and control.<o:p></o:p> 4503: 4504: Customer Service Representative Person responsible for order status 4508: inquiries, expediting deliveries, field sales support, and returns and claims 4509: processing.<o:p></o:p> 4510: 4511: Direct-to-home (or office) Sales Person who sells goods and 4515: services to consumers by personal contact at the consumer’s home or office.<o:p></o:p> 4516: 4517: Display Worker Person who 4521: designs and sets up retail store displays.<o:p></o:p> 4522: 4523: Exporter Individual who 4527: arranges for foreign sales and distribution, mostly for domestic firms having a 4528: small presence internationally.<o:p></o:p> 4529: 4530: Fashion Designer Designer of 4534: such apparel as beachwear, hats, dresses, scarves, and shoes.<o:p></o:p> 4535: 4536: Franchisee Person who leases or buys 4540: a business with many outlets and a popular name. A franchise often has one outlet and engages in cooperative 4542: planning and ads. The franchise sets 4543: operating rule for all.<o:p></o:p> 4544: 4545: Franchiser Person who develops a 4549: company name and reputation and then leases or sells parts of a firm to 4550: independent business people. the 4551: franchiser oversees the firm, sets policy, and often trains franchisees.<o:p></o:p> 4552: 4553: Freight Forwarder Wholesaler 4557: who consolidates small shipments from many companies.<o:p></o:p> 4558: 4559: Industrial Designer Person who 4563: enhances the appearance and function of machine- made products.<o:p></o:p> 4564: 4565: Industrial Traffic Manager Arranger of 4569: transportation to and from firms and customers for raw materials, fabricated 4570: parts, finished goods, and equipment.<o:p></o:p> 4571: 4572: International Marketer Person who works 4576: abroad or in the international department of a domestic firm and is involved 4577: with some aspect of marketing. 4578: Positions are available in all areas of marketing.<o:p></o:p> 4579: 4580: Inventory Manager Person who 4584: controls the level and allocation of merchandise throughout the year. This manager evaluates and balances inventory 4586: amounts against the costs of holding merchandise.<o:p></o:p> 4587: 4588: Life Insurance Agent (Broker) Person who advises clients on 4592: the policy types available relative to their needs. Policies offer insurance and/or retirement income.<o:p></o:p> 4594: 4595: Manufacturer’s Representative Salesperson representing 4599: several, often small, manufacturers that cannot afford a sales force. The person often sells to wholesalers and 4601: retailers.<o:p></o:p> 4602: 4603: Marketing Manager (Vice-President) Executive who plans, directs, and 4607: controls all of a firm’s marketing functions. 4608: He or she oversees marketing decisions and personnel.<o:p></o:p> 4609: 4610: Marketing Research Project Supvsr. Person who develops the research 4614: methodology, evaluates the accuracy of different sample sizes, and analyzes 4615: data.<o:p></o:p> 4616: 4617: Media Analyst Person who evaluates the 4621: characteristics and costs of available media. 4622: He or she examines audience size and traits, legal restrictions, types 4623: of messages used, and other factors. 4624: The effectiveness of company messages is also measured.<o:p></o:p> 4625: 4626: Media Director (Space/Time Buyer) Person who determines the day, time 4630: (for radio and TV), media, location, and size of ads. The goal is to reach the largest desirable audience 4632: efficiently. This person negotiates 4633: contracts for ad space or airtime.<o:p></o:p> 4634: 4635: Missionary Salesperson Support salesperson who 4639: provides information about new and existing products.<o:p></o:p> 4640: 4641: Order-Fulfillment Manager Supervisor responsible 4645: for shipping merchandise. He or she 4646: verifies orders, checks availability of goods, oversees packing, and requests 4647: delivery.<o:p></o:p> 4648: 4649: Packaging Specialist Person responsible 4653: for package design, durability, safety, appeal, size, and cost. This specialist must be familiar with all 4655: key laws.<o:p></o:p> 4656: 4657: Political Consultant Person who 4661: advises political candidates on media relations, opinion polling, fund raising, 4662: and overall campaign strategy.<o:p></o:p> 4663: 4664: Pricing Economist Specialist who 4668: studies sources of supply, consumer demand, government restrictions, 4669: competition, and costs, and then offers short-run and long-run pricing 4670: recommendations.<o:p></o:p> 4671: 4672: Product Manager (Brand Manager) Person who supervises the marketing of 4676: a product or brand category. In some 4677: firms, there are product (brand) managers for existing items and new-product 4678: (brand) managers for new items. For a 4679: one-brand or one-product firm, this manager is really the marketing manager.<o:p></o:p> 4680: 4681: Property and Casualty Insurance Person who evaluates client risks 4685: from such perils as fire,<o:p></o:p> 4686: 4687: Agent (Broker) burglary, 4690: and accidents; assesses coverage needs, and sells policies to indemnity losses.<o:p></o:p> 4692: 4693: Public Relations Director Person who manages 4697: firm’s efforts to keep the public aware of its societal accomplishments and to 4698: minimize negative reactions to its policies and activities. He or she constantly measures public 4700: attitudes and seeks to keep a favorable public opinion of a firm.<o:p></o:p> 4701: 4702: Purchasing Agent Buyer for a 4706: manufacturer, wholesaler, or retailer. 4707: He or she purchases the items necessary for operating the firm and 4708: usually buys in bulk, seeks reliable suppliers, and sets precise 4709: specifications.<o:p></o:p> 4710: 4711: Real-Estate Agent (Broker) Liaison who brings together 4715: a buyer and a seller, lessor and lessee, or landlord and tenant. This salesperson receives a commission.<o:p></o:p> 4717: 4718: Retail Buyer Person responsible for 4722: purchasing items for resale. The buyer 4723: normally concentrates on a product areas and develops a plan for proper styles, 4724: assortments, sizes, and quantities.<o:p></o:p> 4725: 4726: Retail Department Manager Supervisor of one retail department, 4730: often at a branch store. This is often 4731: the first job a college graduate gets after initial training.<o:p></o:p> 4732: 4733: Retail Merchandise Manager Supervisor of several 4737: buyers. He or she sets the retailer’s 4738: direction in terms of style, product lines, image, pricing, and other factors 4739: and allocates budgets among buyers.<o:p></o:p> 4740: 4741: Retail Salesperson Salesperson for 4745: a firm that sells to final consumers.<o:p></o:p> 4746: 4747: Retail Store Manager Supervisor of 4751: day-to-day operations of a store. All 4752: in-store personnel report to this manager.<o:p></o:p> 4753: 4754: Sales Engineer Support 4758: salesperson involved with technical goods or services.<o:p></o:p> 4759: 4760: Sales Manager Sales force supervisor who is 4764: responsible for recruitment, selection, training, motivation, evaluation, 4765: compensation, and control.<o:p></o:p> 4766: 4767: Salesperson Company representative who 4771: interacts with consumers. He or she may 4772: require limited or extensive skills, deal with final or organizational 4773: customers, work from an office or go out in the field, and be a career 4774: salesperson or progress in management.<o:p></o:p> 4775: 4776: Sales Promotion Director Person involved with 4780: supplementary promotional activities, such as frequent-shopper programs, 4781: coupons, contests, and free samples.<o:p></o:p> 4782: 4783: Securities Salesperson Sales person involved 4786: with buying/selling stocks, bonds, govern- <o:p></o:p> 4787: 4788: (Commodities Broker) ment securities, 4791: mutual funds, and other financial transactions.<o:p></o:p> 4792: 4793: Traffic Manager Supervisor 4797: of the purchase and use of alternative transportation methods. This manager routes shipments and monitors 4799: performance.<o:p></o:p> 4800: 4801: Warehouser Person responsible for 4805: storage and movement of goods within a firm’s warehouse facilities. He or she keeps inventory records and makes 4807: sure older items are shipped before newer ones (rotating stock).<o:p></o:p> 4808: 4809: Wholesale Salesperson Salesperson 4813: representing a wholesaler to retailers and other firms.<o:p></o:p> 4814: 4815:  <o:p></o:p> 4817: 4818: 4821: 4822: 4823: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 4825: 4826: Table 6<o:p></o:p> 4828: 4829: Additional Sources of Marketing 4831: Career Information<o:p></o:p> 4832: 4833:  <o:p></o:p> 4836: 4837: <div align=center> 4838: 4839: <table border=1 cellspacing=0 cellpadding=0 style='border-collapse:collapse; 4840: border:none;mso-border-alt:solid windowtext .5pt;mso-padding-alt:0in 5.4pt 0in 5.4pt'> 4841: <tr> 4842: <td width=677 valign=top style='width:7.05in;border:solid windowtext .5pt; 4843: padding:0in 5.4pt 0in 5.4pt'> 4844:  <o:p></o:p> 4847: Information about Different Careers:<o:p></o:p> 4853: <o:p></o:p> 4856: CPC 4859: Annual (available at Placement Office)<o:p></o:p> 4860: Peterson's 4863: Job Opportunities for Business and Liberal Arts Graduates<o:p></o:p> 4864: Occupational 4867: Outlook Handbook developed by the U.S. Department of Labor,<o:p></o:p> 4868: Bureau 4871: of Labor Statistics<o:p></o:p> 4872: Marketing 4875: Careers by Boone & Kurtz (<a 4876: href="http://www.harcourtcollege.com/marketing/students/careers.htm">www.harcourtcollege.com/marketing/students/careers.htm</a>) 4877: <o:p></o:p> 4878:  <o:p></o:p> 4882: Directories of Companies in Different Marketing Industries:<o:p></o:p> 4888: <o:p></o:p> 4891: Standard 4894: Directory of Advertising Agencies<o:p></o:p> 4895: International 4898: Directory of the American Marketing Association and Marketing Services Guide<o:p></o:p> 4899: Fairchild's 4902: Financial Manual of Retail Stores <o:p></o:p> 4903:  <o:p></o:p> 4906: Other Information on Marketing 4909: Careers May Be Obtained from:<o:p></o:p> 4911:  <o:p></o:p> 4914: American Marketing Association Sales and 4918: Marketing Executives International<o:p></o:p> 4919: 250 S. Wacker Drive, Suite 200 458 4923: Statler Office Tower, Number 977<o:p></o:p> 4924: Chicago, IL 60606 Cleveland, 4928: OH 44115<o:p></o:p> 4929: (312) 648-0536 www.ama.org (216) 771-6650<o:p></o:p> 4934:  <o:p></o:p> 4937: American Association of 4940: Advertising Agencies American 4941: Advertising Federation<o:p></o:p> 4942: 666 Third Avenue Education 4946: Services Department<o:p></o:p> 4947: 13th Floor 1101 4951: Vermont Avenue, NW, Suite 500<o:p></o:p> 4952: New York, NY 10017 Washington, 4956: D.C. 20005<o:p></o:p> 4957: (202) 4960: 898-0089<o:p></o:p> 4961:  <o:p></o:p> 4964: Promotion Marketing Assoc. of 4967: America, Inc. Council 4968: of Sales Promotion Agencies<o:p></o:p> 4969: 322 Eight Street 750 4973: Summer Street<o:p></o:p> 4974: Stanford, CT 06901 Stanford, 4978: CT 06901<o:p></o:p> 4979: (203) 4982: 325-3911<o:p></o:p> 4983:  <o:p></o:p> 4986: Public Relations Society of 4989: America Food 4990: Marketing Institute<o:p></o:p> 4991: 33 Irving Place, Third Floor 800 4995: Connecticut Avenue, NW<o:p></o:p> 4996: New York, NY 10003-2376 Washington, 5000: D.C. 20006-2701<o:p></o:p> 5001: (212) 995-2230 www.prsa.org<o:p></o:p> 5005:  <o:p></o:p> 5008: The American Society for Health 5011: Care National 5012: Automotive Dealers Association<o:p></o:p> 5013: Marketing and Public Relations 8400 5017: Westpark Drive<o:p></o:p> 5018: 840 North Lake Shore Drive McLean, 5022: VA 22102<o:p></o:p> 5023: Chicago, IL 60611<o:p></o:p> 5027:  <o:p></o:p> 5030: Marketing Research Association National 5034: Association of Convenience Stores<o:p></o:p> 5035: 2189 Silas Deane Hwy., Suite 5 1605 5039: King Street<o:p></o:p> 5040: Rocky Hill, CT Alexandria, 5044: VA 22314<o:p></o:p> 5045: (860) 257-4008<o:p></o:p> 5048:  <o:p></o:p> 5051: Council of American Survey 5054: Research National 5055: Retail Federation Organizations <o:p></o:p> 5056: 3 Upper Devon 701 5060: Pennsylvania Avenue, NW<o:p></o:p> 5061: Port Jefferson, NY 11777 Suite 5065: 710<o:p></o:p> 5066: Washington, 5069: D.C. 20004<o:p></o:p> 5070: (202) 5073: 783-7971<o:p></o:p> 5074:  <o:p></o:p> 5077: National Management Association Product 5081: Development and Management Assoc.<o:p></o:p> 5082: 2210 Arbor Boulevard 401 5086: North Michigan Avenue<o:p></o:p> 5087: Dayton, OH 45439 Chicago, 5091: IL 60611<o:p></o:p> 5092: (513) 294-0421 (312) 5096: 527-6644<o:p></o:p> 5097:  <o:p></o:p> 5100: Women in Advertising and Marketing Women 5104: Executives in Public Relations<o:p></o:p> 5105: 4200 Wisconsin Ave., NW, Suite 5108: 106-238 P.O. Box 5109: 609<o:p></o:p> 5110: Washington, D.C. 20016 Westport, 5114: CT 06881<o:p></o:p> 5115: (301) 369-7400 (203) 5119: 226-4947<o:p></o:p> 5120:  <o:p></o:p> 5123: National Council of Salesmen’s Organization Consumer Federation of 5127: America<o:p></o:p> 5128: 389 Fifth Avenue, Room 1010 1424 5132: 16th Street NW<o:p></o:p> 5133: New York, NY 10016 Washington, 5137: D.C. 20036<o:p></o:p> 5138: (718) 835-4591<o:p></o:p> 5141:  <o:p></o:p> 5144: The Direct Marketing Education 5147: Foundation Direct 5148: Selling Association<o:p></o:p> 5149: 1120 Avenue of the Americas 1776 5153: K Street NW<o:p></o:p> 5154: New York, NY 10036 Washington, 5158: D.C. 20006<o:p></o:p> 5159: <o:p></o:p> 5162: Industrial Designers Society of 5165: America Independent 5166: Insurance Agents of America<o:p></o:p> 5167: 1142 Walker Road 127 5171: South Peyton Street<o:p></o:p> 5172: Great Falls, VA 22006 Alexandria, 5176: VA 22314<o:p></o:p> 5177:  <o:p></o:p> 5180: American Council of Life Insurance National 5184: Retail Grocers Association<o:p></o:p> 5185: 1001 Pennsylvania Avenue NW 1825 5189: Samuel Morse Drive<o:p></o:p> 5190: Washington, D.C. 20004 Reston, 5194: VA 22090<o:p></o:p> 5195:  <o:p></o:p> 5198: Council of Logistics Management American 5202: Society of Travel Agents<o:p></o:p> 5203: 2803 Butterfield Road 1401 5207: New York Avenue NW<o:p></o:p> 5208: Oak Brook, IL 60521 Washington, 5212: D.C. 20005<o:p></o:p> 5213:  <o:p></o:p> 5216: National Assoc. of Purchasing 5219: Management Manufacturers’ 5220: Agents National Association<o:p></o:p> 5221: 2055 East Centennial Circle 23016 5225: Mill Creek Road<o:p></o:p> 5226: P.O. Box 22160 Laguna 5230: Hills, CA 92654<o:p></o:p> 5231: Tempe, AZ 85282<o:p></o:p> 5235:  <o:p></o:p> 5238: National Association of Realtors Securities 5242: Industry Association<o:p></o:p> 5243: 777 14 Street NW 120 5247: Broadway<o:p></o:p> 5248: Washington, D.C. 20005 New 5252: York, NY 10071<o:p></o:p> 5253:  <o:p></o:p> 5256: International Mass Retailing 5259: Association<o:p></o:p> 5260: 1901 Pennsylvania Avenue NW<o:p></o:p> 5263: Washington, D.C. 20006<o:p></o:p> 5268:  <o:p></o:p> 5271: </td> 5272: </tr> 5273: </table> 5274: 5275: </div> 5276: 5277: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 5279: 5280: 5283: 5284: 5285: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 5287: 5288: Table 7<o:p></o:p> 5291: 5292: Some Career Paths and Salary Ranges for Marketing Positions<o:p></o:p> 5295: 5296:  <o:p></o:p> 5299: 5300: <div align=center> 5301: 5302: <table border=0 cellspacing=0 cellpadding=0 width=610 style='width:457.45pt; 5303: border-collapse:collapse;mso-padding-alt:0in 5.4pt 0in 5.4pt'> 5304: <tr style='height:36.5pt'> 5305: <td width=113 valign=top style='width:84.55pt;border:solid windowtext .75pt; 5306: padding:0in 5.4pt 0in 5.4pt;height:36.5pt'> 5307: Selling<o:p></o:p> 5310: & Sales<o:p></o:p> 5313: Management<o:p></o:p> 5316: </td> 5317: <td width=101 valign=top style='width:76.0pt;border:solid windowtext .75pt; 5318: border-left:none;mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5319: height:36.5pt'> 5320: Marketing Research<o:p></o:p> 5323: </td> 5324: <td width=101 valign=top style='width:76.0pt;border:solid windowtext .75pt; 5325: border-left:none;mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5326: height:36.5pt'> 5327: Advertising<o:p></o:p> 5330: &<o:p></o:p> 5333: Promotion<o:p></o:p> 5336: </td> 5337: <td width=89 valign=top style='width:67.1pt;border:solid windowtext .75pt; 5338: border-left:none;mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5339: height:36.5pt'> 5340: Public<o:p></o:p> 5343: Relations<o:p></o:p> 5346: </td> 5347: <td width=95 valign=top style='width:71.6pt;border:solid windowtext .75pt; 5348: border-left:none;mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5349: height:36.5pt'> 5350: Retail<o:p></o:p> 5353: </td> 5354: <td width=110 valign=top style='width:82.2pt;border:solid windowtext .75pt; 5355: border-left:none;mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5356: height:36.5pt'> 5357: Production & Materials Management<o:p></o:p> 5360: </td> 5361: </tr> 5362: <tr style='height:46.4pt'> 5363: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5364: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5365: mso-border-top-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5366: height:46.4pt'> 5367: VP<o:p></o:p> 5369: Sales or<o:p></o:p> 5371: Marketing<o:p></o:p> 5373: $120-$300,000<o:p></o:p> 5376: </td> 5377: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5378: mso-border-top-alt:solid windowtext .75pt;mso-border-left-alt:solid windowtext .75pt; 5379: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5380:  <o:p></o:p> 5382: </td> 5383: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5384: mso-border-top-alt:solid windowtext .75pt;mso-border-left-alt:solid windowtext .75pt; 5385: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5386:  <o:p></o:p> 5388:  <o:p></o:p> 5391: </td> 5392: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5393: mso-border-top-alt:solid windowtext .75pt;mso-border-left-alt:solid windowtext .75pt; 5394: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5395:  <o:p></o:p> 5397: </td> 5398: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5399: mso-border-top-alt:solid windowtext .75pt;mso-border-left-alt:solid windowtext .75pt; 5400: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5401:  <o:p></o:p> 5403: </td> 5404: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5405: mso-border-top-alt:solid windowtext .75pt;mso-border-left-alt:solid windowtext .75pt; 5406: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5407: VP<o:p></o:p> 5409: Production<o:p></o:p> 5411: $95-$170,000 +<o:p></o:p> 5414: </td> 5415: </tr> 5416: <tr style='height:11.4pt'> 5417: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5418: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5419: padding:0in 5.4pt 0in 5.4pt;height:11.4pt'> 5420: ▲<o:p></o:p> 5423: </td> 5424: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5425: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5426: height:11.4pt'> 5427:  <o:p></o:p> 5429: </td> 5430: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5431: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5432: height:11.4pt'> 5433:  <o:p></o:p> 5436: </td> 5437: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5438: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5439: height:11.4pt'> 5440:  <o:p></o:p> 5442: </td> 5443: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5444: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5445: height:11.4pt'> 5446:  <o:p></o:p> 5448: </td> 5449: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5450: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5451: height:11.4pt'> 5452:  <o:p></o:p> 5454: </td> 5455: </tr> 5456: <tr style='height:58.55pt'> 5457: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5458: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5459: padding:0in 5.4pt 0in 5.4pt;height:58.55pt'> 5460: National Sales Manager<o:p></o:p> 5463: $78-$120,000+<o:p></o:p> 5466: </td> 5467: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5468: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5469: height:58.55pt'> 5470: Market<o:p></o:p> 5472: Research<o:p></o:p> 5474: Director<o:p></o:p> 5476: $40-$100,000<o:p></o:p> 5479: </td> 5480: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5481: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5482: height:58.55pt'> 5483: Advertising<o:p></o:p> 5485: Director<o:p></o:p> 5487: $60-$135,000+<o:p></o:p> 5489:  <o:p></o:p> 5492: </td> 5493: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5494: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5495: height:58.55pt'> 5496:  <o:p></o:p> 5498: </td> 5499: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5500: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5501: height:58.55pt'> 5502: Retail Chain VP<o:p></o:p> 5504: $70-<o:p></o:p> 5506: $120,000+<o:p></o:p> 5509: </td> 5510: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5511: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5512: height:58.55pt'> 5513:  <o:p></o:p> 5515: ▲<o:p></o:p> 5517: </td> 5518: </tr> 5519: <tr style='height:58.55pt'> 5520: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5521: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5522: padding:0in 5.4pt 0in 5.4pt;height:58.55pt'> 5523: ▲<o:p></o:p> 5525: Regional Sales<o:p></o:p> 5527: Manager<o:p></o:p> 5529: $60-$84,000+<o:p></o:p> 5532: </td> 5533: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5534: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5535: height:58.55pt'> 5536: ▲<o:p></o:p> 5538: Research<o:p></o:p> 5540: Project<o:p></o:p> 5542: Manager<o:p></o:p> 5544: $44-$72,000<o:p></o:p> 5547: </td> 5548: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5549: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5550: height:58.55pt'> 5551: ▲<o:p></o:p> 5553: Creative<o:p></o:p> 5555: Director<o:p></o:p> 5557: $60-$125,000<o:p></o:p> 5559:  <o:p></o:p> 5562: </td> 5563: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5564: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5565: height:58.55pt'> 5566: Public<o:p></o:p> 5568: Relations<o:p></o:p> 5570: Director<o:p></o:p> 5572: $42-<o:p></o:p> 5574: $100,000+<o:p></o:p> 5577: </td> 5578: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5579: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5580: height:58.55pt'> 5581:  <o:p></o:p> 5583: ▲<o:p></o:p> 5586: </td> 5587: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5588: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5589: height:58.55pt'> 5590: Regional <o:p></o:p> 5592: Manager<o:p></o:p> 5594: $65-$95,000<o:p></o:p> 5596:  <o:p></o:p> 5598: ▲<o:p></o:p> 5600: </td> 5601: </tr> 5602: <tr style='height:46.4pt'> 5603: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5604: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5605: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5606:  <o:p></o:p> 5608:  <o:p></o:p> 5610: ▲<o:p></o:p> 5613: </td> 5614: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5615: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5616: height:46.4pt'> 5617:  <o:p></o:p> 5619:  <o:p></o:p> 5621: ▲<o:p></o:p> 5624: </td> 5625: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5626: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5627: height:46.4pt'> 5628: ▲<o:p></o:p> 5630: Media/Product Manager<o:p></o:p> 5632: $60-$80,000<o:p></o:p> 5635: </td> 5636: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5637: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5638: height:46.4pt'> 5639:  <o:p></o:p> 5642:  <o:p></o:p> 5644: ▲<o:p></o:p> 5647: </td> 5648: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5649: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5650: height:46.4pt'> 5651: Store<o:p></o:p> 5653: Manager<o:p></o:p> 5655: $32-<o:p></o:p> 5657: $75,000<o:p></o:p> 5660: </td> 5661: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5662: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5663: height:46.4pt'> 5664: Materials<o:p></o:p> 5666: Manufacturing Manager<o:p></o:p> 5668: $50-$60,000<o:p></o:p> 5670: </td> 5671: </tr> 5672: <tr style='height:12.15pt'> 5673: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5674: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5675: padding:0in 5.4pt 0in 5.4pt;height:12.15pt'> 5676:  <o:p></o:p> 5678: </td> 5679: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5680: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5681: height:12.15pt'> 5682:  <o:p></o:p> 5684: </td> 5685: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5686: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5687: height:12.15pt'> 5688:  <o:p></o:p> 5691: </td> 5692: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5693: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5694: height:12.15pt'> 5695:  <o:p></o:p> 5698: </td> 5699: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5700: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5701: height:12.15pt'> 5702: ▲<o:p></o:p> 5705: </td> 5706: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5707: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5708: height:12.15pt'> 5709: ▲<o:p></o:p> 5711: </td> 5712: </tr> 5713: <tr style='height:46.4pt'> 5714: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5715: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5716: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5717: District Sales Manager<o:p></o:p> 5719: $42-$72,000+<o:p></o:p> 5722: </td> 5723: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5724: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5725: height:46.4pt'> 5726: Market<o:p></o:p> 5728: Analyst<o:p></o:p> 5730: $36-$51,000+<o:p></o:p> 5733: </td> 5734: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5735: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5736: height:46.4pt'> 5737:  <o:p></o:p> 5739: ▲<o:p></o:p> 5742: </td> 5743: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5744: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5745: height:46.4pt'> 5746: Public<o:p></o:p> 5748: Relations Specialist<o:p></o:p> 5750: $25-$55,000<o:p></o:p> 5753: </td> 5754: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5755: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5756: height:46.4pt'> 5757: Merchandise Manager<o:p></o:p> 5759: $32-<o:p></o:p> 5761: $55,000<o:p></o:p> 5764: </td> 5765: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5766: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5767: height:46.4pt'> 5768: Purchasing<o:p></o:p> 5770: Inventory<o:p></o:p> 5772: Management<o:p></o:p> 5774: $30-$55,000<o:p></o:p> 5776: </td> 5777: </tr> 5778: <tr style='height:12.15pt'> 5779: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5780: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5781: padding:0in 5.4pt 0in 5.4pt;height:12.15pt'> 5782: ▲<o:p></o:p> 5785: </td> 5786: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5787: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5788: height:12.15pt'> 5789:  <o:p></o:p> 5792: </td> 5793: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5794: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5795: height:12.15pt'> 5796:  <o:p></o:p> 5798: </td> 5799: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5800: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5801: height:12.15pt'> 5802: ▲<o:p></o:p> 5805: </td> 5806: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5807: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5808: height:12.15pt'> 5809: ▲<o:p></o:p> 5812: </td> 5813: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5814: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5815: height:12.15pt'> 5816: ▲<o:p></o:p> 5818: </td> 5819: </tr> 5820: <tr style='height:46.4pt'> 5821: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5822: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5823: padding:0in 5.4pt 0in 5.4pt;height:46.4pt'> 5824:  <o:p></o:p> 5826: Sales<o:p></o:p> 5828: Representative<o:p></o:p> 5831: </td> 5832: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5833: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5834: height:46.4pt'> 5835: ▲<o:p></o:p> 5837:  <o:p></o:p> 5839: Research Trainee<o:p></o:p> 5842: </td> 5843: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5844: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5845: height:46.4pt'> 5846: Copywriter Artist<o:p></o:p> 5848: $20-$40,000<o:p></o:p> 5851: </td> 5852: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5853: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5854: height:46.4pt'> 5855: Public<o:p></o:p> 5857: Relations Trainee<o:p></o:p> 5859: $18-$25,000<o:p></o:p> 5862: </td> 5863: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5864: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5865: height:46.4pt'> 5866: Buyer<o:p></o:p> 5868: $22-<o:p></o:p> 5870: $38,000<o:p></o:p> 5872: ▲<o:p></o:p> 5875: </td> 5876: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5877: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5878: height:46.4pt'> 5879: Purchasing Agent<o:p></o:p> 5881: $25-$40,000<o:p></o:p> 5883: ▲<o:p></o:p> 5885: </td> 5886: </tr> 5887: <tr style='height:58.55pt'> 5888: <td width=113 valign=top style='width:84.55pt;border-top:none;border-left: 5889: solid windowtext .75pt;border-bottom:none;border-right:solid windowtext .75pt; 5890: padding:0in 5.4pt 0in 5.4pt;height:58.55pt'> 5891: $17-$80,000<o:p></o:p> 5893:  <o:p></o:p> 5895: ▲<o:p></o:p> 5898: </td> 5899: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5900: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5901: height:58.55pt'> 5902: $20-$30,000<o:p></o:p> 5904:  <o:p></o:p> 5906: ▲<o:p></o:p> 5909: </td> 5910: <td width=101 valign=top style='width:76.0pt;border:none;border-right:solid windowtext .75pt; 5911: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5912: height:58.55pt'> 5913: ▲<o:p></o:p> 5915: Media Traffic<o:p></o:p> 5917: $14-$22,000<o:p></o:p> 5919:  <o:p></o:p> 5921: ▲<o:p></o:p> 5924: </td> 5925: <td width=89 valign=top style='width:67.1pt;border:none;border-right:solid windowtext .75pt; 5926: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5927: height:58.55pt'> 5928:  <o:p></o:p> 5930:  <o:p></o:p> 5932: ▲<o:p></o:p> 5935: </td> 5936: <td width=95 valign=top style='width:71.6pt;border:none;border-right:solid windowtext .75pt; 5937: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5938: height:58.55pt'> 5939: Assistant Buyer<o:p></o:p> 5941: $15-<o:p></o:p> 5943: $25,000<o:p></o:p> 5945: ▲<o:p></o:p> 5948: </td> 5949: <td width=110 valign=top style='width:82.2pt;border:none;border-right:solid windowtext .75pt; 5950: mso-border-left-alt:solid windowtext .75pt;padding:0in 5.4pt 0in 5.4pt; 5951: height:58.55pt'> 5952: Buyer<o:p></o:p> 5954: $16-$35,000<o:p></o:p> 5956:  <o:p></o:p> 5958: ▲<o:p></o:p> 5960: </td> 5961: </tr> 5962: <tr style='height:14.85pt'> 5963: <td width=610 colspan=6 valign=top style='width:457.45pt;border:solid windowtext .75pt; 5964: padding:0in 5.4pt 0in 5.4pt;height:14.85pt'> 5965: Academic Training<o:p></o:p> 5968: </td> 5969: </tr> 5970: </table> 5971: 5972: </div> 5973: 5974: Source: Perreault & McCarthy (2002), Basic Marketing, 5977: Irwin-McGraw Hill, 687.<o:p></o:p> 5978: 5979: 5982: 5983: 5984:  <o:p></o:p> 5986: 5987:  Table 8<o:p></o:p> 5989: 5990: 2004 Median Total Cash Compensation 5992: for Various Marketing Positions<o:p></o:p> 5993: 5994:  <o:p></o:p> 5996: 5997: <div align=center> 5998: 5999: <table border=0 cellspacing=0 cellpadding=0 width=606 style='width:454.5pt; 6000: margin-left:.4pt;border-collapse:collapse;mso-padding-alt:0in 0in 0in 0in'> 6001: <tr> 6002: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6003: background:black;padding:0in 5.4pt 0in 5.4pt'> 6004: Job Title<o:p></o:p> 6009: </td> 6010: <td width=297 valign=top style='width:222.75pt;border:solid windowtext 1.0pt; 6011: border-left:none;background:black;padding:0in 5.4pt 0in 5.4pt'> 6012: 2004 Median Total Cash Compensation*<o:p></o:p> 6017: </td> 6018: </tr> 6019: <tr> 6020: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6021: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6022: Top Marketing 6024: Executive<o:p></o:p> 6026: </td> 6027: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6028: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6029: padding:0in 5.4pt 0in 5.4pt'> 6030: $227,300<o:p></o:p> 6034: </td> 6035: </tr> 6036: <tr> 6037: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6038: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6039: Top Communications 6041: Executive<o:p></o:p> 6043: </td> 6044: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6045: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6046: padding:0in 5.4pt 0in 5.4pt'> 6047: $180,000<o:p></o:p> 6051: </td> 6052: </tr> 6053: <tr> 6054: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6055: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6056: Brand/Product Manager<o:p></o:p> 6060: </td> 6061: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6062: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6063: padding:0in 5.4pt 0in 5.4pt'> 6064: $95,900<o:p></o:p> 6068: </td> 6069: </tr> 6070: <tr> 6071: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6072: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6073: Electronic Marketing 6075: Manager<o:p></o:p> 6077: </td> 6078: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6079: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6080: padding:0in 5.4pt 0in 5.4pt'> 6081: $95,100<o:p></o:p> 6085: </td> 6086: </tr> 6087: <tr> 6088: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6089: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6090: Communications Manager<o:p></o:p> 6097: </td> 6098: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6099: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6100: padding:0in 5.4pt 0in 5.4pt'> 6101: $89,100<o:p></o:p> 6105: </td> 6106: </tr> 6107: <tr> 6108: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6109: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6110: Marketing Manager<o:p></o:p> 6114: </td> 6115: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6116: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6117: padding:0in 5.4pt 0in 5.4pt'> 6118: $88,500<o:p></o:p> 6122: </td> 6123: </tr> 6124: <tr> 6125: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6126: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6127: Advertising/Marketing 6129: Communications Manager<o:p></o:p> 6131: </td> 6132: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6133: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6134: padding:0in 5.4pt 0in 5.4pt'> 6135: $88,100<o:p></o:p> 6139: </td> 6140: </tr> 6141: <tr> 6142: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6143: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6144: Creative 6146: Director/Design Manager<o:p></o:p> 6148: </td> 6149: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6150: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6151: padding:0in 5.4pt 0in 5.4pt'> 6152: $87,300<o:p></o:p> 6156: </td> 6157: </tr> 6158: <tr> 6159: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6160: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6161: Public Relations 6163: Manager<o:p></o:p> 6165: </td> 6166: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6167: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6168: padding:0in 5.4pt 0in 5.4pt'> 6169: $74,700<o:p></o:p> 6173: </td> 6174: </tr> 6175: <tr> 6176: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6177: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6178: Writer<o:p></o:p> 6182: </td> 6183: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6184: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6185: padding:0in 5.4pt 0in 5.4pt'> 6186: $53,000<o:p></o:p> 6190: </td> 6191: </tr> 6192: <tr> 6193: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6194: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6195: Marketing Specialist<o:p></o:p> 6199: </td> 6200: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6201: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6202: padding:0in 5.4pt 0in 5.4pt'> 6203: $51,300<o:p></o:p> 6207: </td> 6208: </tr> 6209: <tr> 6210: <td width=309 valign=top style='width:231.75pt;border:solid windowtext 1.0pt; 6211: border-top:none;padding:0in 5.4pt 0in 5.4pt'> 6212: Marketing Coordinator<o:p></o:p> 6216: </td> 6217: <td width=297 valign=top style='width:222.75pt;border-top:none;border-left: 6218: none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; 6219: padding:0in 5.4pt 0in 5.4pt'> 6220: $41,700<o:p></o:p> 6224: </td> 6225: </tr> 6226: </table> 6227: 6228: </div> 6229: 6230: *Median total cash compensation includes base pay and 6232: annual bonus. <o:p></o:p> 6233: 6234: Source: Mercer Human Resource Consulting; 2004 Corporate Marketing and Communications Survey.<o:p></o:p> 6237: 6238:  <o:p></o:p> 6240: 6241:  Other Salary Links<o:p></o:p> 6243: 6244: <![if !supportEmptyParas]> <![endif]><o:p></o:p> 6246: 6247: <a 6249: href="http://swz.salary.com/salarywizard/layouthtmls/swzl_narrowbrief_SM04.html">http://swz.salary.com/salarywizard/layouthtmls/swzl_narrowbrief_SM04.html</a><o:p></o:p> 6250: 6251: <a 6253: href="http://www.marketinghire.com/">http://www.marketinghire.com/</a><o:p></o:p> 6254: 6255: <a 6257: href="http://www.careerjournal.com/salaryhiring/">http://www.careerjournal.com/salaryhiring/</a><o:p></o:p> 6258: 6259: <a 6261: href="http://jobstar.org/tools/salary/sal-prof.php">http://jobstar.org/tools/salary/sal-prof.php</a><o:p></o:p> 6262: 6263: <a 6265: href="http://www.collegeboard.com/article/0,3868,4-24-0-236,00.html#table%201">http://www.collegeboard.com/article/0,3868,4-24-0-236,00.html#table%201</a><o:p></o:p> 6266: 6267: <a 6269: href="http://www.manpower.com/mpcom/files?name=MP_salarysurvey_SalesMkgt.pdf">http://www.manpower.com/mpcom/files?name=MP_salarysurvey_SalesMkgt.pdf</a><o:p></o:p> 6270: 6271: <a 6273: href="http://www.marketingpower.com/content2811.php">http://www.marketingpower.com/content2811.php</a>.<o:p></o:p> 6274: 6275:  <o:p></o:p> 6277: 6278:  <o:p></o:p> 6280: 6281: </div> 6282: 6283: </body> 6284: 6285: </html>